I Test Beauty Products for a Living—These Are the 38 Amazon Beauty Deals I'm Actually Shopping
As a beauty editor, I've tested tonnes of beauty products. From hair tools to skincare, these are the Amazon Prime Day buys I'm adding to my basket.

- What Is Amazon Prime Day?
- When Is Amazon Prime Day 2025?
- How to Access Amazon Prime Day
- When Does Amazon Prime Day 2025 End?
- The Best Beauty Products in the Amazon Sale
- Best Amazon Beauty Tool Deals
- Best Amazon Skincare Deals
- Best Amazon Hair Care Deals
- Best Amazon Makeup Deals
- Best Amazon Bodycare Deals

Amazon Prime Day sale is here, and if you're looking for the best fashion and beauty deals, then you have come to the right place. While the fashion team have been busy rounding up the best clothing deals, I've been rounding up the best beauty tools through to cult TikTok-viral products that come with substantial savings. Below I'm sharing my Amazon Prime Day beauty wish list with you, which has all the deals and discounts that are actually worth shopping.
Much like any sale event, it can be easy to get swept up in the hundreds upon hundreds of deals to be had (air fryers, anyone?). With so much choice available, it can be tricky to navigate which beauty products are really worth buying when they're discounted, and what is just a lot of hot air. So I've rounded up the best beauty products available on Amazon that comeBest Knockoff Luxury Clothing approved, and we're hard-to-please people, FYI. From the world's best beauty tools, such as hair dryers and hot brushes to LED masks to game-changing skincare and TikTok-viral hair care, this is our definitive list of the best beauty deals on Amazon right now.
What Is Amazon Prime Day?
Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.
When Is Amazon Prime Day 2025?
Amazon Prime Day is a bi-annual event that runs in July and October each year, with the next event starting on the 7th of October and ending at midnight on the 8th of October.
How to Access Amazon Prime Day
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days, so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2025 End?
The October Amazon Prime Day will run over two days, ending at midnight on the 8th of October.
Ready to shop? Scroll on ahead for the best Amazon Big Deal Days beauty deals that come beauty editor-approved.
The Best Beauty Products in the Amazon Sale
- Best Amazon Beauty Tool Deals
- Best Amazon Skincare Deals
- Best Amazon Hair Care Deals
- Best Amazon Makeup Deals
- Best Amazon Bodycare Deals
Best Amazon Beauty Tool Deals
It's rare that we see the Dyson Airwrap on sale, so if you've had your eyes on the hair multi-styler for yourself or for a gift, now is a great time to invest while it's 21% off. It's a great hair tool to have because it literally does everything—it takes hair from wet to dry to achieve a variety of looks from bouncy blow-dry curls to straight and sleek looks. This Airwrap comes in two versions—one for straight and wavy hair (pictured above), as well as another version for curly and coily hair with a diffuser attachment and comb. PSA: the Supersonic Hairdryer and Dyson Airstrait are also on sale with generous discounts this time.
I can't quite believe that you can buy LED face masks on sale on Amazon right now. My pick would be the Shark Cryglow LED Mask, which is among the very best LED masks I've tried. It uses both red, near-infrared and blue light to increase collagen and plump lines while healing acne. But perhaps my favourite part is the cryotherapy cooling under-eye attachments that are incredible for de-puffing and waking up the eye area. Trust me, you won't regret investing in it, especially while it has a discount.
Microcurrent devices are big news right now, and when we tested Foreo's Bear in our best microcurrent devices review, we were amazed at the results. It uses electrical current technology, which helps to lift the facial muscles for a sculpted look—think of it as taking your skin to the gym. It currently has a very impressive discount, so now is the time to invest.
If you're looking for an affordable yet effective hot brush, it doesn't get much better than Revlon's One-Step Volumiser Plus. It creates salon-worthy blowouts while taking hair from wet to dry. You can read our full review of the Revlon One-Step hot brush here, but trust us when we say that you won't regret this purchase.
This is a serious saving if you want to treat yourself to an at-home IPL hair removal device. It works by painlessly zapping each of the hairs to inhibit growth after just two weeks. As someone who has tried in-clinic laser hair removal, this is a great pain-free and cost-effective alternative with an incredible 51% saving.
Whenever someone is considering buying a pair of GHD straighteners, I always recommend they get the Max version, which features wider plates than the original. It makes straightening your hair so much easier and quicker, and is particularly helpful if you have thick, curly or longer lengths. Now is the time to invest with the Big Deals Day sale—I've never seen the GHD MAx this heavily discounted before.
I've been using the Currentbody LED Light Therapy Mask Series 2 now for a few months, and I've seen such a difference in my skin (just take a look at the before and after pics in my review). It uses three wavelengths, including red, near-infrared and deep near-infrared light to kickstart collagen production. I always have people asking me about the best LED face masks, and IMO, this is one of the very best out there—and the £60 discount makes it a sweeter deal.
If you've been thinking of getting an at-home gel kit for a while, then this offer is too good to miss. Inside the kit, you get everything you need for gel nails at home, including the curing lamp and four extremely chic and wearable colours (from baby pink to timeless reds), plus the base and top coats and everything you need to prep and remove your gels. When we put the best gel nail kits to the test, this one came out as one of the very best for long-lasting manicures.
When acting deputy editor Rebecca Rhys-Evans put this hair multi-styler to the test for our Deep Reviews, and she was so impressed. It's a hairdryer and styler in one, with a curling wand, round brush and straightening brush attachment included, which can help you achieve so many chic hair looks. I personally love all of BaByliss's hair tools, so I'm adding this to my wish list. In fact, I had to do a double-take when I saw that 60% discount.
I'm going to let you in on a secret—a lot of hair stylists I know say that sometimes the cheaper hair straighteners perform the best. Case in point with these Remington hair straightener, which has wide plates to speed up your styling time while leaving your hair looking sleek and glossy. And with a purse-friendly price tag in the sale, it would be rude not to pick up a pair.
Best Amazon Skincare Deals
Ask any beauty editor about Elemis products and they'll tell you that this is one of their favourite moisturisers of all time. It's on the spenny side, but the Big Deals Day discount makes it that bit more affordable if you've been thinking about trying it or stocking up if you're running low.
Ask any skincare expert about their favourite retinoid product, and they'll no doubt mention Medik8's Crystal Retinal range. It won aBest Knockoff Luxury Clothing Next in Beauty Award last year, so trust us, it's amazing. If you're new to using retinal or retinols, start with the lowest strength (pictured above), however, if you're already using a retinoid product, you can also find the stronger strengths on sale too.
Ask any dermatologist what cleanser they recommend, and they will no doubt mention CeraVe. The range of cleansers (which feature many formulations for every skin type) is pretty affordable already, but this is a great time to stock up while it is on sale and save a little more. This hydrating formula features ceramides and hyaluronic acid, so it's a great choice for dry skin. I use it pretty much every day and it always leaves my complexion feeling clean, but not stripped of moisture.
This is one of Amazon's best-selling serums (it's been going TikTok viral), and I'm thinking of stocking up while it's on sale. Yes, it does contain snail mucin, but trust me, this Korean beauty-inspired ingredient works wonders for the skin, instantly plumping and hydrating the skin, making it a great hydrating step before you apply your moisturiser.
Tan-Luxe's self-tanning drops are loved by many of theBest Knockoff Luxury Clothing UK team for delivering the most natural-looking glow to the skin without causing breakouts. The beauty of these is that you can mix this in with your regular moisturiser and add more or fewer drops to tailor your tan to you. Choose Light/Medium for a glow on fairer skin and Medium/Dark for a bronze glow on deeper skin tones. They're a little more expensive than other tanning drops, but these ones don't break me out. Plus, the 42% discount is just too good to pass on.
La Roche-Posay is a French pharmacy skincare staple, and I'm so pleased the Cicaplast Baume is on sale, as I've just run out. I have sensitive skin, and I always make sure I have a tube when irritation strikes. It's like a first-aid plaster for your skin, helping to soothe, repair and comfort tight or dry skin anywhere on the body. It's great for sensitive skin, but for every skin type as a great everyday moisturiser to restore the skin barrier—especially now we're heading into winter. One of my favourite ways to use it is as an overnight mask—it leaves my skin glass-like the following morning.
Loved by the likes of Hailey Bieber, Victoria Beckham and many, many makeup artists (I always see this backstage at London Fashion Week), you'd be wise to snap up a tube of Weleda Skin Food and try it for yourself. The original formula is particularly amazing for dry skin, leaving it hydrated, nourished and plump. But it's not just a face cream—you can use it as a body cream, hand cream, cuticle nourisher—the possibilities are endless.
I credit this as one of the products that dramatically improved my acne scarring after getting my hormonal breakouts under control. I sweep this over my skin a couple of times a week after cleansing to help prevent spots, refine my pores and smooth any irregular texture from past breakouts. It's genuinely one of the best products I've ever tried, and I'm so happy to see it in the Amazon sale.
Medik8 does some of the most effective skincare out there, so you can imagine my delight when I saw the new C-Tetra Advanced 20% Vitamin C Serum in the Amazon sale—it's one of the few serums I actually finished up this year, it's that good.. If your complexion is feeling a little dull, this is the product you need. It really is one of the best vitamin C serums on the market to give your skin a glass-like glow while shielding your skin from pollution.
This is one of the best eye creams I've ever tried as someone with stubborn dark circles and puffy eyes in the morning. The cooling texture instantly refreshes, while the addition of caffeine helps to wake up the eyes (yes, just how it helps in our morning coffee, caffeine works wonders for the skin too!). It's already a very affordable eye cream, but the fact that it's only £5 means I'm stocking up on two while it's on sale.
This face mist from St Tropez is one of the easiest self-tan products I have ever used—you can even mist it over your makeup. Simply spritz the clear mist onto your skin and allow a sunkissed tan to develop over four to eight hours. If you're worried about how your skin might react, you'll be pleased to know that the tan is enriched with hyaluronic acid to leave a hydrated, glowy finish. This is the most I've ever seen it discounted, too.
I love a cleansing balm, and this is one of the best around that is also friendly to your bank account. What I love about it is that it contains oat kernel oil and colloidal oatmeal, which work to soothe dry, irritated skin, so it will be perfect for all skin types, but even those with sensitive complexions.
Best Amazon Hair Care Deals
If you've not yet experienced the magic that is Color Wow's Dream Coat, take this as your sign. You apply it on damp hair before blow-drying, and it creates a humidity-proof veil that leaves hair not only impossibly glossy and shiny, but frizz-free and sleek that lasts between 3-4 shampoos. It's the perfect time to pick one up ahead for rainy days to help your hair defy the unpredictable autumn weather.
I always buy my shampoo and conditioner on Amazon, but the Big Deals Day sale often has bundles with an additional saving. I'm a huge fan of Redken's Acidic Bonding Concentrate Shampoo and Conditioner, which are great for repairing damaged hair from hair colour or heat styling.
I've heard so many people sing the praises of this scalp and hair serum, which helps to reduce hair loss by fortifying the hair follicle at the roots while leaving the scalp feeling greasy. It's on the expensive side, but has a generous discount during the Amazon Big Deals Day sale, so now is the time to go for it.
It's true, beauty editors consider this the best dry shampoo of all time. It genuinely leaves your roots feeling freshly cleansed with a delicate scent and without any dreaded chalkiness, you get with a lot of dry shampoos. It's a great product to keep on standby on those days when you want to stretch out your hair wash an extra day.
I recently tried this heatless curling set from Amazon and I was so impressed. I didn't think it would work as well as my normal curling wand, but I was wrong. Yes, it took a little while to get the right technique, but once I figured it out, I popped this in at night and woke up with bouncy, salon-worthy curls that lasted all day. If you're on a hair health journey and want to avoid heat styling but still want your hair to look curly and bouncy, I highly recommend giving this set a go.
If your hair is feeling a little flat, this is another Color Wow product to know about. The lightweight formula works to add bounce and volume at the root of the hair, taking your style to a whole new level. It also features heat protection to protect hair while blow-drying or styling. What more could you want?
Another beauty editor staple is a heat protection spray. This is a must-have product for anyone who uses heat on their hair. My personal favourite is this one from GHD. Not only does it protect hair from heat damage up to 230 ̊C, but it smells incredible and leaves my hair silky smooth.
Best Amazon Makeup Deals
I've lost count of the number of times I've gone to buy this TikTok-viral mascara in my local drugstore, only to find the shelf totally bare (no doubt that's down to TikTok). So thankfully, it's in stock on Amazon. This mascara stretches lashes to their full length and volume potential with long-lasting curl. If you're thinking about it, my advice would be to swipe up this deal before it sells out.
We've done a whole review on the Wonderskin Wonder Blading Lip Stain and the entire team loved it. If you want a natural-looking lip stain that lasts all day, this is the product for you. With 34 shades to choose from, you are spoilt for choice. My favourite is Whimsical, a great everyday neutral pink.
When it comes to concealers for dark circles, this is by far one of the best I've tried and it just so happens to be an affordable one too. So when I saw it in the sale for just £4, I took it as my sign to stock up my makeup bag.
Urban Decay's setting spray is one of the best makeup setters I've ever used. It really does lock in your makeup, making foundation and eye makeup appear freshly applied even eight hours later.
If you're anything like me, you might be well overdue a new makeup sponge—this is your sign to refresh yours too. It's important to replace them regularly as they can harbour bacteria which can contribute to breakouts, even if you are washing them often by the way. This pack of two is a great deal, so you also have a spare backup sponge.
Best Amazon Bodycare Deals
Ask any beauty editor what their go-to milky pink nail polish is, and nine times out of 10 they'll say OPI Bubble Bath. It's become one of OPI's most iconic shades (it practically paved the way for the "clean girl" nail trend) that suits everyone. It has a sheer consistency that can be layered for a more opaque result, but I love the understated look one coat provides. Plus, the Nail Envy formula strengthens nails as you wear it, making it a great option if you're having a break from gels.
All the best sleeps I've had have one thing in common: this pillow mist. Seriously, it makes such a difference to the quality of my sleep, helping me to drift off quickly and awake feeling far better rested. I've just run out, so I'm adding this set to my basket, which contains a full-size pillow mist and a Stress Check Roll-On for on-the-go relaxation—perfect for travelling with, too.
I know, I know. A foot mask is one of the most "unsexy" beauty products I could be talking about as a beauty editor, but it's a product I'll recommend to anyone who will listen. These exfoliating socks are the next best thing to a pedicure, helping to slough away dead skin over a week to leave your feet baby soft. They're the best prep ahead of the party season, trust me.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman
Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
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