
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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It’s Officially Winter, and Zara Has Dropped Every Chic Cold-Weather Trend—4 Pieces That Will Go First
Bring on the chill.
By Marina Avraam
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My Chicest Colleague Keeps Wearing This Perfect Cashmere Jumper to the Office—Now It’s Back in Stock
It's celeb-approved, too.
By Marina Avraam
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
By Marina Avraam
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I Love a Scarf Coat, But This Elegant Alternative Is Currently the Epitome of Great Taste
Stylish and functional.
By Marina Avraam
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My Friend Texted Me for H&M Recs—11 Elevated Winter Styles I Immediately Sent Her
One of each, please.
By Marina Avraam
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All My Chic Fashion Friends Own a Coat from This French Brand—8 Elegant Styles Still in Stock
Timeless and chic.
By Marina Avraam
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Three Colours
And it's under £65.
By Marina Avraam
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
By Marina Avraam
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I Can't Stop Thinking About Kristen Bell’s Nobody Wants This Outfits—I’ve Tracked Down Every Single One
Your unexpected style muse.
By Marina Avraam
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Everywhere I Look, Fashion People Are Wearing This Chic Jacket, and It’s Still in Stock
It's all I'll be wearing for the foreseeable.
By Marina Avraam
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I’m a Shopping Editor, and Zara Cashmere Is My Best-Kept Secret—11 Pieces I’ll Wear Forever
100% cashmere, 100% chic.
By Marina Avraam
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I’ve Tried Countless Designer Bags—I Can See Why Everyone Comes Back to This French Classic
Hailey and Zoë agree.
By Marina Avraam
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4 COS Pieces French Women Are Relying On to Look Chic This Winter—They’ll Be Gone by November
Run, don't walk.
By Marina Avraam