
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
-
Hold the £5K Bags—This Is the More Affordable Brand Celebrities and Insiders Have Been Carrying for Years
A quiet-luxury hero.
By Marina Avraam
-
Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
And it's It-girl approved.
By Marina Avraam
-
No Shade to My Black Coats, But This New Style Instantly Elevates Every Outfit
The season of the check.
By Marina Avraam
-
H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
I bet they'll be sold out soon.
By Marina Avraam
-
I Tried on Over 50 Pairs of Jeans for Autumn—These 7 Are Officially Worth the Hype
The ultimate denim download.
By Marina Avraam
-
I Scoured Zara, Mango and H&M's New-In Sections—These 25 Items Look Triple Their Price
You should make room in your wardrobe.
By Grace O'Connell Joshua
-
I Can’t Believe These Chic Suede Jackets Are From the High Street—9 Expensive-Looking Styles Already Selling Out
100% leather, 100% chic.
By Marina Avraam
-
These COS Pieces Have Been Quietly Taking Over This Month—And They Have One Trend in Common
Checkmate.
By Marina Avraam
-
I Wanted The Row’s Elegance for Less—These 7 Brands Delivered
Minimalism at its finest.
By Marina Avraam
-
Suddenly, Every Stylish Person I Know Is Wearing a Trench Coat From the London Brand That Rivals Zara
The ultimate autumn uniform.
By Marina Avraam
-
I Was Nervous About Getting Fillers Until I Tried This Undetectable Treatment
See my results here.
By Marina Avraam
-
If You’re Buying Leggings in 2025, Fashion People Agree on This Exact Brand and These Exact Colours
The perfect off-duty attire.
By Marina Avraam
-
H&M Just Quietly Dropped Every Major Knitwear Trend—I Predict These 5 Pieces Will Sell Out First
Cosy meets chic.
By Marina Avraam
-
I'm Calling It: These Luxury Fashion Items Will Be Everywhere This Autumn
The ultimate It list.
By Marina Avraam
-
Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
Let me explain.
By Marina Avraam