
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Asked My Coolest London Friends What They’re Buying From Zara—9 Pieces That Kept Coming Up
Effortless finds only.
By Marina Avraam
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Everywhere I Look, Stylish Women in Europe Are Carrying This Elegant, More Affordable Handbag
The definition of Scandi chic.
By Marina Avraam
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
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2026’s It Bag Has Just Been Crowned, and All the Coolest Women You Know Already Own It
The 20-year-old icon is back.
By Marina Avraam
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The Chicest Women I Know All Shop at Zara, H&M and COS—15 Elegant Pieces They’re Backing in 2026
You wouldn't believe they're high street.
By Marina Avraam
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From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper, and It’s Still in Stock
The only thing I'm wearing till spring.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Pieces Currently in Her Basket
A Parisian walks into Zara...
By Marina Avraam
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If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 Pieces
From V-neck knits to funnel-neck coats.
By Marina Avraam
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My French Friend Sent Me Her 2026 Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in Stock
I've waited months.
By Marina Avraam
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam
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I'm Calling It: Zara's £35 Expensive-Looking Loafers Will Sell Out in Under a Week
Another perfect internet find.
By Marina Avraam
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Not Skinny, Not Wide-Leg—Stovepipe Jeans Are the Chic 2026 Denim Style All Over Zara, H&M and Mango
Buh-bye, baggy jeans.
By Marina Avraam
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We're Two Weeks Into January, and H&M Has Dropped Every Chic 2026 Trend—4 Pieces That Will Go First
Only the good stuff.
By Marina Avraam
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I Have a Strict January Budget But Expensive Taste—15 Elevated Zara, H&M and COS Pieces I’m Backing
Smart investments only.
By Marina Avraam