18 Holy-Grail Beauty Picks to Shop From Some of Our Favorite Black-Owned Brands

We're taking as many steps as possible to support the Black community right now (and forever), and we wholeheartedly encourage you to do the same. As we discussed here, one of the many ways we can do so is to enhance our beauty regimens with products from Black-owned brands. Of course, there is a lot of work being done outside of my desk job and beauty routine, but as I run out of my current stash of skincare, hair, and makeup products, I'll be exclusively restocking with the Black-owned picks I already know and love in addition to a few new ones I've heard great things about.

Last week, Cosmopolitan's beauty director, Julee Wilson, gently reminded her 51.5K Instagram followers that Black-owned brands aren't just for Black people. In fact, a majority of the brands I've seen and tried are more shade-inclusive than non-Black-owned brands (especially when it comes to makeup). Just some food for thought. Below, I'm sharing the 18 Black-owned beauty products I have on deck in my shopping cart. Keep scrolling! 

Mascara:

Face Mask:

Scalp Treatment:

Natural Deodorant:

Face Moisturizer:

Body Exfoliator:

Leave-In Conditioner:

Hair Body Oil:

Retinol Serum:

Lipstick:

Loose Setting Powder:

Body Cream:

Brow Gel:

Foundation:

Highlighter:

Sunscreen:

Eye Shadow Palette:

Detangling Co-Wash:

Beauty Director

Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.