I Always Do My Christmas Shopping in the Sales—These 29 Gifts Come Editor-Approved
From winter staples they'll adore receiving to beautiful glassware they'll be toasting with throughout the festive season, these are the 29 best editor-approved and on-sale Christmas gifts worth buying now.
Ava Gilchrist
The Christmas lights have officially been lit, the tree is up and the streets depict the start of the festive countdown. For me, there's still plenty to get sorted before the celebrations can officially begin, including Christmas parties, last-minute Secret Santa swaps and stocking up on mince pies.
One task that is already underway is my gift shopping. As an expensive time of year for the reasons listed above, and more, I like to get ahead of my Christmas gift shopping by securing presents they'll love in the sales. And as I've already ticked off almost everyone on my list, I'm here to share my best finds with you.
Designer items like Toteme's signature scarf coat are now on sale. (Was £1030, Now £721)
Although the times of lining up on Oxford Street to secure a deal in person are gone, there are still plenty of Black Friday discounts to be enjoyed online and in the peace and quiet of your own home. Destinations such as MyTheresa have up to 50% off across all categories, the expensive-looking high-street set like COS and Massimo Dutti have a series of deals and special offers, along with iconic department stores like Liberty, too.
To save you scrolling time, I've found an array of excellent clothing deals, including a seriously chic Toteme coat that I can't believe is still in stock, alongside more affordable pieces that are even more budget-friendly with the added discounts. Some beauty sales from leading retailers like Victoria Beckham Beauty and Space NK have launched, so whether you're looking for a gift set for the friend who adores a particular brand or simply want to refill your own beauty cupboard, these are the discounts to see. Alongside, I've sprinkled in a few homeware pieces, as no one will turn away a sweet-scented candle or cosy cashmere to wrap up in for another screening of Love Actually.
So if you're ready to get one thing ticked off your to-do list, keep scrolling to shop the best Christmas gifts on sale right now.
Shop the 29 Best On-Sale Christmas Gift of 2025
- Toteme Embroidered Wool-Blend Scarf Coat (Was £1030, Now £721)
- Reformation Clara Cardigan (Was £198, Now £148.50)
- Dyson Airwrap i.d.™ Multi-Styler and Dryer (Was £479.99 Now £399.00)
- Shark FacialPro Glow Glow-Boosting At-Home Facial System (Was £299.99, Now £249.99)
- COS Boiled-Wool Funnel-Neck Jumper (Was £85, Now £68)
Straight from the heart of Stockholm, this iconic scarf coat is here to make this winter your chicest yet.
Reformation rarely goes on sale, so when the brand does, consider it a prime opportunity to stock up on the brand's best sellers like this Clara cashmere cardigan.
A true investment, but one that's well worth it thanks to DeMellier's timeless shapes and beautiful craftsmanship.
There's no better time to invest in that cult-favourite beauty tool than Black Friday, and the Dyson Airwrap is my pick of the bunch.
The COS boiled-wool funnel-neck jumper is such a polished staple and the antithesis of the hideous Christmas jumper trend.
When it comes to skincare devices, LED masks really maximise their value. Of all the styles tested by our beauty editors, the Shark Cryglow is certainly one of their favourites.
A scarf is such a cosy Christmas gift, and this one has a luxurious slant minus the designer price tag.
It doesn't take much convincing to invest in the iconic Dr Dennis Gross LED mask, but how enticing does 30% off sound?
Such an elegant party piece for the festive season.
Merit's Flush Balm is the perfect stocking stuffer.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
- Ava GilchristSEO Writer
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