These Are the Pretty Colours People With Elegant Taste Are Wearing Right Now
Summer is one of the best times to experiment with the colours you wear—these are the seven shades fashion people have been gravitating towards in 2025.


Each new season brings a fresh palette, but I’ve always found summer’s colours to be the most unpredictable and exciting to talk about. After months of layering neutrals, pastels and grounding tones, there’s something so liberating about switching into lighter or more vivid hues that reflect the season’s mood shift.
This summer, I’ve noticed a distinct lean toward softness, but not in a muted, forgettable way. Instead, the colours coming through feel fresh, refined and mood-boosting with an elevated sensibility that I always strive to add to my wardrobe. However, that doesn't mean the key colours of the season are all about butter yellows and powder pink (though, admittedly, they do feature heavily). Where there's a discernible airiness, there are also deeper undertones which further contribute to summer 2025's elegant feel.
It was while researching the standout shades for summer 2025 that I found myself gravitating toward tones that feel wearable but still offer a point of interest. There’s a longevity to them—nothing overly trend-led that you won't want to reach for them for future summers—but rest assured, they still speak to the current tastes we’re seeing in fashion right now.
From uplifting yellows to cooling blues and with earthy browns thrown in for good, sophisticated measure, here are the colours I’m seeing everywhere right now, each with roots in spring/summer 2025's biggest runway trends.
8 Elegant Summer 2025 Fashion Colour Trends to Try
1. Peach Tones
Style Notes: Sitting somewhere between blush and apricot, peach tones are having a quiet moment. They feel romantic without being overly saccharine and pair beautifully with white, camel and even denim jeans. I’ve been bookmarking linen dresses and silky separates in this soft shade for balmy summer evenings. For day, consider a trouser paired with a vest top and chic suede sandals.
Shop the Colour:
This lace trim Doên style is the dreamiest version of this trend.
A chic way to tap into any colour trend is by way of sunglasses.
Consider this a pencil style but with a seasonal slit.
2. Rich Brown
Style Notes: Chocolate, mocha, cappuccino—whatever shade you choose, brown has shifted from autumn staple to year-round neutral. This summer, it grounds pastel pairings (see the rest of this list for inspiration) but works just as well with metallics or textures like crochet and linen.
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The A.Emery Jalen shoe is a hot contender for the 2025 it sandal crown.
I immediately added these ballet flats to my growing H&M basket.
I've been eyeing off these Reformation boat shoes all year. The moccasin shape and eyelet accents bring such a polished feel to the otherwise preppy style.
3. Sky Blue
Style Notes: As trend-proof as it is refreshing, light blue continues to be a summer favourite. (I personally love the 'glass slipper' variation that's cropped up.) Whether worn as a cotton shirt, silky skirt or pretty wedding guest dress, it gives off that easy, breezy effortlessness I always associate with the season.
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The Reformation Suzanne ballet flat comes fashion editor-approved.
A daring top is such a simple way to elevate jean outfits.
With how unpredictable British weather is, cashmere sweaters are a wardrobe staple regardless of the season.
4. Powdery Pink
Style Notes: This isn’t hot pink; what we have for 2025 is far more understated. Powder pink lends itself well to tailoring and minimal shapes, which stops it from ever feeling or looking too sweet. Just look to the countless examples of the shade all over the 2025 Oscars red carpet to fuel your pink outfits.
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Ariana Grande wore the matching jacket to these satin trousers, so you can officially consider these Glinda-approved.
If you loved the Chloé style but can't justify the price tag, this more affordable pretty blouse will give your look a similar boho feel.
Take it from Victoria Beckham—powder pink and chocolate brown is an elite and underrated colour combination.
5. Butter Yellow
Style Notes: This soft, creamy yellow continues its reign into summer 2025, and I couldn’t be happier. It lifts everything—tailoring, dresses, even tips—and has that sunlit quality that makes it instantly feel like summer (even when the forecast has other ideas).
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Such a great alternative to the Nobody's Child Felicity Dress that reigned supreme earlier in the season.
Tove dresses are such an investment
Wear with pleated white trousers.
6. Fresh White
Style Notes: No summer colour round-up would be complete without white. I know what you're thinking; does it really constitute a "trend"? I believe so, given the fact how prevalent all-white outfits were on the runway this season. 2025 is centred around crisp, clean whites, think fresh cottons and bright poplin, that look especially impactful on mass. An essential foundation for almost every outfit I plan.
Shop the Colour:
Staud's Wells dress is a staple in minimalist wardrobes.
An entire outfit I'd like to re-create, but if I had to choose, the broderie anglaise trousers would be my pick of this co-ord.
White sandals look so trendy with dark pedicures, and this Reformation pair, which is inspired by The Row's bare sandals, will
7. Deep Teal
Style Notes: Unexpected and quietly bold, teal is that one colour I didn’t see coming but can’t stop noticing. It works particularly well for eveningwear or accessories, bringing depth to outfits you'd usually style with black or navy, without being too standout.
Shop the Colour:
Clutches bags are major news right now.
One to consider if you have a black-tie function coming up.
8. Candy Apple Red
Style Notes: Summer is the season of barring skin; however, we still want our ensembles to command attention, even if we're wearing less fabric than usual. To solve this quandary, designers like Miu Miu, Chanel, Willy Chavarria and Ferragamo are recommending candy apple red as a colour to clothe yourself in. Stars like Dakota Johnson and Kendall Jenner have already adopted this technique through the red top trend, but really, all you need is a glimpse of the traffic-stopping hue to turn heads.
Shop the Colour:
Pair with capris for a simple yet sophisticated look.
These jelly sandals are a best seller for a reason.
This scarf blouse is so sophisticated.
This dachshund-inspired east-west bag is such a style insider staple.
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AtBest Knockoff Luxury Clothing UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.
We regularly try pieces ourselves, everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.