Features
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How Justine Lupe Landed Her Role in Nobody Wants This
Plus, a behind-the-scenes look at her stunning Emmys look.
By Madeline Hill
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Justine Lupe Has Hit the Mother Lode
The Nobody Wants This actress gets candid on motherhood, acting, and the animal underneath it all.
By Kat Collings
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The Tom Ford Bible Told Me to Layer These Two Unexpected Perfumes—Now, I Can't Stop Spraying Them
The chicest combination of all time.
By Jamie Schneider
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We Think These Are the Best Kids' Gifts—Luckily, Our Children Agree
Tried, tested, and highly recommended.
By Judith Jones
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Stylish Parents From Tokyo to Paris Share Their Daily Uniforms That Work
For school pickups, playdates, parties, and more.
By Judith Jones
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Jasmine Tookes's World: French-Inspired Parenting and the Legacy She Wants for Her Daughter
Plus, what she wishes she knew before starting a family.
By Sierra Mayhew
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I'm a Mom in Australia—These Are the Wardrobe Staples I Rely On in My Daily Life
Meet Ailie Smith—creative stylist, content creator, and mom of two.
By Audry Hiaoui
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I'm an L.A. Fashion Editor and Mom of 2—3 Breathtaking Family-Friendly Resorts to Add to Your Travel Wish List
Less than three hours from L.A.
By Judith Jones
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The Parents Issue: Shopping and Style for Parents Who Get It
Who What Wear has always been your most stylish friend, and now, that friend has shopping recs for parents.
By Best Knockoff Luxury Clothing
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I Live in NYC, and These Are the 8 Items I See Moms Wear at Drop-Off
The Upper East Side has spoken.
By Nicole Akhtarzad Eshaghpour
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Fashion People Just Gave Me 15 Fresh Ways to Wear Jeans Next Month
Save and style on repeat this fall.
By Michelle Scanga
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The Chicest Celebrity Outfits of Fall 2025 and How I'm Re-Creating Each
It-girl wardrobe ahead.
By Ana Escalante
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The Rich-Looking Color Trend I’m Buying From Zara, J.Crew, andReplica Store RN
A must for fall.
By Judith Jones
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In London and Lisbon, Fashion People Are Stirring the Pot by Wearing These Anti-Fall Shoes
It's a controversial choice.
By Jasmine Fox-Suliaman
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These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025
Niche, weird, and unconventional.
By Josephine Hadjiloucas
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I'm Constantly Toying With the Idea of Curly Bangs… 16 Styles I've Texted to My Hairstylist
You could say I'm a little obsessed.
By Jamie Schneider
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They Said Yes—5 Dresses Real Brides Wore for Their Engagement Photos
Say yes to the dress.
By Ana Escalante
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Black Tights Are Overdone—This Is the Color Trend Everyone Will Be Wearing Instead
It was all over the streets this past fashion month.
By Tara Gonzalez
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These New Reformation x Camille Rowe Collab Pieces Will Sell Out Fast—See All 20 Styles
She came back to serve seconds.
By Chichi Offor
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How Métier Founder Melissa Morris Created an A-List Approved Luxury Bag Brand
The secret? Intentional design, quality materials, and a timeless aesthetic.
By Lauren Adhav
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The Trends That Will Define Great Style for Fall 2025
By Kristen Nichols
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Every Cool New Yorker Owns This Anti-Mainstream It Bag
I can confirm it deserves the hype.
By Tara Gonzalez
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I Just Saved $1200 by Shopping This Viral COS Sweater Instead of Its Designer Reference
Girl math.
By Ana Escalante
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10 Trends Set to Define Spring 2026 Fashion
Explore our deep dive into the top trends from the runways.
By Eliza Huber
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Brat Green Just Went High Fashion, and It's the 2025 Color Trend That's Here to Stay
By Tara Gonzalez
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This 1950s Bag Trend Is the Blueprint for Fall's Most Sought-After Carryalls
Prepare to see this shape everywhere.
By Anna LaPlaca
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Elsa Hosk Is My Ultimate Fall Style Muse—7 Trends I'm Stealing From Her
Plus, where I'm buying them.
By Ana Escalante
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The Timeless Jewelry Trend That Elevates Every Outfit
Sponsor Content Created With Mikimoto
See how senior editor Eliza Huber is reimagining this iconic style staple just in time for the holidays.
By Anneliese Henderson
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I'm a California-Based Fashion, Beauty, and Home Founder—This One Product Changed My Morning Routine
Jenni Kayne shares her top 14 clean beauty essentials.
By Emma Walsh
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Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Refreshingly good.
By Anna LaPlaca