
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
By Marina Avraam
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I Audibly Gasped When I Saw COS’s New-In Section—11 Elegant Buys That Will Sell Out by 2026
Everything is a 10/10.
By Marina Avraam
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My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I Chose
It’s practically a hobby at this point.
By Marina Avraam
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
No panic shopping here.
By Marina Avraam
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
Christmas shopping, complete.
By Marina Avraam
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Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in Winter
Cosy meets chic.
By Marina Avraam
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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My Friends Always Say I Look Expensive When I Travel—11 Chic, Elevated Staples I Rely On
Business class chic.
By Marina Avraam
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H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth Seeing
Timeless, elegant, cosy.
By Marina Avraam
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I Asked My Chicest Colleagues What They’re Shopping on Cyber Monday—24 Elegant Items They Sent My Way
Chic editors, even chicer picks.
By Marina Avraam
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I Asked My French Friend What She’s Buying on Cyber Monday—33 Chic Pieces She Sent Me Back
Et voilà.
By Marina Avraam
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I Can Always Spot a Fashion Person by This Chic, Timeless Bag—Now It's on Sale
A rarity.
By Marina Avraam
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After Weeks of Searching, I Finally Found the Perfect Winter Bag, and It’s Quietly on Sale
Elegant and practical.
By Marina Avraam
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Kate Middleton’s Most-Worn Jewellery Brand Is on Sale—Including Her Chic, Signature Necklace
So elegant.
By Marina Avraam
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I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every Box
Cosy and chic.
By Marina Avraam