Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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I'm Not Exaggerating—This Under-the-Radar Perfume Has People Chasing Me Down the Street
A beauty insider's favourite.
By Grace Lindsay
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I Always Get Compliments on Zara Perfumes—These 14 Could Easily Pass for Designer
It's time for my seasonal restock.
By Grace Lindsay
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I'm a Huge Fan of M&S Perfumes—These 10 Could Easily Pass for Designer
Smell expensive without breaking the bank.
By Grace Lindsay
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I Wore a Different Perfume Every Day for a Month—These 9 Earned Me Compliments
They all have one thing in common.
By Erin Jahns
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This Is, Hands Down, the Most Elegant Quiet-Luxury Perfume I've Ever Smelled
A new designer favourite.
By Grace Lindsay
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Stop Everything! Beauty Advent Calendars Are About to Launch, and They're Even Better Than Last Year
It's time!
By Grace Lindsay
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Don't Be a Beauty Snob—These Under-£20 Products Are Worth Their Weight in Gold
Trust me: I've tested them all, and they deliver.
By Grace Lindsay
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I, Too, Thought I Hated Rose Perfumes, Then I Met These 16 Modern Takes on the Scent
Forget everything you thought you knew.
By Jazzria Harris
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It's True: Wearing These Elegant Perfumes Will Prompt People to Tell You How Good You Smell
An instant pick-me-up.
By Shannon Lawlor
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Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best
Genuinely worth it.
By Eleanor Vousden
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Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
See, smell, shop.
By Grace Lindsay
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I've Tested Hundreds of Summer Perfumes—These 19 Will Guarantee You Compliments
From floral to fruity.
By Mica Ricketts
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This Iconic Summer Perfume Always Brings Out My Yacht-Party, Island-Hopping Alter Ego
It's popular for a reason.
By Grace Lindsay
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I'm Not Into Punchy Perfumes—These Understated Scents Are Eternally Chic
Subtle and elegant.
By Grace Lindsay
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Everyone Always Asks Me If Beauty Pie Is Worth It—These Are My Honest Thoughts
From an editor who's tried the membership.
By Eleanor Vousden
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I'm Repeatedly Told I Smell Good—This Is the "Unsexy" Fragrance I Swear By Come Summer
A practical holiday scent.
By Jazzria Harris
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Crisp, Crunchy and Clean—9 Summer Perfumes That Instantly Tell Me Someone Is Elegant
Clean-girl vibes, bottled.
By Jazzria Harris
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I Want to Smell Like an Expensive Coastal Getaway—These Marine Perfumes Are the Answer
My summer scent of choice.
By Grace Lindsay
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These Summer Candles Will Make Your Home Smell Like a Luxurious Beachside Resort
Rain or shine.
By Grace Lindsay
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I Can Confirm, These 14 Sunshine-Appropriate Perfumes Attract Compliments Like a Magnet
They might surprise you.
By Grace Day
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The Summer Scent Notes That Smell Like a Holiday in a Bottle
No passport required.
By Eleanor Vousden
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It Might Be Controversial, But This Emerging Fragrance Is Shaping Up to Be Summer's Coolest
Go bananas.
By Jazzria Harris
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I'm Going to 3 Weddings This Summer—I'm Wearing This Perfume to Every Single One
Love is in the air.
By Grace Lindsay
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If You Want to Smell Like an Expensive Tropical Holiday, These Are the Perfumes to Wear
Like a holiday in a bottle.
By Brittany Davy
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Beauty Pie Is One of the Best Places to Buy Perfume—These Smell So Expensive
Favourites of a fragrance-obsessed beauty editor.
By Grace Lindsay
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Wearing This Perfume Makes Me Feel Like I Summer in Portofino, Tuscany and Capri
La dolce vita.
By Eleanor Vousden
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And Now, Our List of the Best Perfumes of All Time
From Chanel to Le Labo.
By Grace Day
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
They're all so good.
By Allyson Payer
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I'm a Perfume Snob, But I Can't Deny These H&M Perfumes Smell Expensive
They compare to my luxury favourites.
By Grace Lindsay
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I've Polled Every Editor I Know—This Is 2025’s Most Complimented Perfume
They all have this scent in common.
By Shannon Lawlor