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Smelling Elusive and Expensive Is My MO—These 9 Perfumes Never Miss
Florals that actually are groundbreaking.
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This Is Easily the Chicest Perfume Brand Around, and I Can't Get Enough
They don't come much better than this.
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Le Labo Perfumes Are in a League of Their Own—7 Scents a Beauty Editor Swears By
The best of the best.
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My Husband Can't Stop Complimenting My Scent—This "Royal" Fragrance Beloved by Aristocrats Is Why
It's all I'm wearing this winter.
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18 Perfumes Your Favourite Celebs Actually Wear, From VB to Margot
Including some surprising classics.
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I Tested Kilian's Most-Wanted Perfumes for a Week—These Are the Ones That Got Me the Most Compliments
They're straight-up intoxicating.
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Soft, Comforting and Clean—These 7 Perfumes Smell Just Like Fresh Laundry
Perfect for January.
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The Glowdown: Willow Smith on Skincare Products, Podcasts and Her Favourite Perfume
The Dior Beauty ambassador shares all.
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Whether They're £30 or £300, the Most Expensive-Smelling Perfumes All Have This One Thing in Common
Compliments? Guaranteed.
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From Glass Nails to Blurred Lips, These Are the 6 Beauty Trends Defining 2026
The experts have spoken.
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Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
See, smell, shop.
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My Goal Isn’t Just Smelling Great—These 11 Perfumes Are Also My Secret to Hacking 2026
Manifesting comes in many forms.
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Every Beauty Editor I Know Agrees—These Perfumes Will Never Fail to Earn You Compliments
Utterly transportive.
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If You Want to Smell Like Old Money, This Italian Perfume Brand Should Be on Your Radar
Timeless and luxurious.
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The Winter Sales Are Seriously Good—13 Luxury Perfumes I've Got My Eyes On
Spritz and save.
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They Don't Know It Yet, But I Do—The Coolest People Will Be Wearing These Perfumes in 2026
New year, new scent.
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Trust Me: These 19 Affordable Perfumes Smell Really Expensive
Did I mention they're all under £40?
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Rich-Smelling and Chic—This Is the Safest Blind-Buy Perfume I've Ever Known
A new winter favourite.
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I Swear, Wearing These Quietly Understated Perfumes Makes Me Seem More Sophisticated
Classy. Chic. Luxe.
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I’m a Candle Loyalist, But This Underrated Home-Fragrance Buy Has Officially Won Me Over
My house has never smelled better.
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I Can’t Believe It’s Still in Stock—This £120 Perfume Discovery Set Is Hands Down the Best Beauty Offer of the Year
I'm talking Byredo, Diptyque and more.
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I'm a Fragrance Snob, But These 16 Zara Perfumes Smell Designer
The secret is out.
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
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These Witchy, Mood-Boosting Perfumes Are Amongst the Coolest I've Ever Tried
Trust us: they’re a vibe.
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My Colleagues' Heads Turn Every Time I Spray One of These Moreish Perfumes
Smooth, sweet and seductive.
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
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My Friends Obsess Over This Perfume Whenever I Wear It—I'm Finally Ready to Share the Details
It's undeniably good.
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I’ve Found the Secret to Smelling Expensive—It’s One of These "Sheer" Perfumes
Understatedly good.
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I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come
A long time coming.
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From Chanel to Hermès, These Are the 9 Products Our Beauty Team Actually Want for Christmas
We want to find these under the tree.
