Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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Yes, Zara Is Noticeably More Elegant in 2026—17 New-In Pieces I'm Telling My Friends About
Faux fur! Suede! Denim!
By Marina Avraam
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It’s Here: The 2026 Trainer Trend the Chicest Dressers Will Be Wearing For the Rest of the Year
Confirmed.
By Natalie Munro
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I've Been a Stylist for 12 Years—5 Wardrobe Hacks Fashion Insiders Will Swear By in 2026
Easy yet effective.
By Harriet Davey
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Ask Any Fashion Editor—This Will Be the New Trending Bag of the Season
It's simply stunning.
By Humaa Hussain
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5 Top Trends Everyone Will Be Wearing With Jeans, Leggings and Skirts in 2026
Elegant and easy to style? Yes, please!
By Brittany Davy
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I Tried This Incredible Jacket Weeks Ago and Can’t Stop Thinking About It—I’m Buying It for Payday
A worthwhile investment.
By Florrie Alexander
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to chicness.
By Chiara Perera
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High Street
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Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
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The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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Is Zara Doing a Boxing Day Sale? Here's What We Know So Far (and What We'll Be Buying)
Run, don't walk.
By Maxine Eggenberger
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2026
It's time to focus.
By Hannah Almassi
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My Friends Always Compliment Me When I Wear This Elegant Zara Blazer—It Won't Be in Stock for Long
Everyone will think it's a designer buy.
By Florrie Alexander
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I'm Convinced That H&M Makes the Chicest Winter Basics—These 19 Pieces Prove It
Warm and elegant.
By Florrie Alexander
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Athleisure
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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Basics
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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Denim
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to chicness.
By Chiara Perera
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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7 Easy Yet Polished Jeans-and-Jumper Outfits I Want to Wear All Winter Long
It's time to bundle up.
By Bébhinn Campbell
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I’ve Never Been a Big Denim Person, But These 7 Trends Have Convinced Me to Give It a Go
New rules.
By Ava Gilchrist
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I Just Tried on So Many Barrel-Leg Jeans—These 4 High-Street Pairs Impressed Me the Most
Sizing, colour and fit guidance included.
By Florrie Alexander
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I Tried on M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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I'm a Fashion Editor With Classic Taste—Here's How I Dress Up My Favourite Jeans for a Night Out
Simple party outfits formulas only.
By Sophie Robyn Watson
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Dresses
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I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro
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Not Sparkles, No Velvet—This Is the Elegant Dress Trend French Women Wear During Party Season Instead
Typically chic.
By Natalie Munro
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Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Handbags
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Ask Any Fashion Editor—This Will Be the New Trending Bag of the Season
It's simply stunning.
By Humaa Hussain
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Not a Flap Bag, Not a Tote: This IYKYK Handbag Will Reign Supreme in 2026
It's the cool-girl's favourite.
By Sophie Robyn Watson
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From NYC to London—Stylish People Everywhere Are Carrying This Chic, Under-the-Radar Bag
It won't be a secret for long.
By Florrie Alexander
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Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
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The Margaux Bag Has Been Discontinued, But The Row Has Unveiled Its Successor, and It Might Be Even Chicer
The next It bag has arrived.
By Florrie Alexander
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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My Friend Asked Me What Bag Colour Trends Will Dominate 2026—I Sent Her These 7
The runways have spoken.
By Brittany Davy
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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Mark My Words: This "Dated" Designer It Bag Is Making a Big Comeback for 2026
Ready your wardrobe.
By Natalie Munro
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Stylish People Have Declared This the It Bag of 2026—It's Already Selling Out
It might be the best one yet…
By Florrie Alexander
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Jewellery
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All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Such chic pieces.
By Humaa Hussain
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Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy
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It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy
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This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
It doesn't get much more iconic.
By Humaa Hussain
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If Timeless Style Is Your Thing, These Are the Watches Worth Knowing About
Tick tock.
By Humaa Hussain
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Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
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Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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Jumpers and Sweaters
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The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
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It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain
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Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% Off
Smart (and cosy) savings.
By Florrie Alexander
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From Paris to London, Everyone With Taste Is Wearing This One Wardrobe Staple
A breakout knitwear star.
By Humaa Hussain
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They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
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I Just Tried On Every COS Cashmere Knit—6 Chic Styles That Instantly Elevated My Winter Wardrobe
Bring a touch of luxury to winter dressing.
By Florrie Alexander
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
By Florrie Alexander
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We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
By Florrie Alexander
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
Now, in a new colourway.
By Florrie Alexander
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
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Lingerie
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Luxury
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From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
By Felicia Pennant
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
By Marina Avraam
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Everyone Thinks My Outfits Are Designer When I Add This Entry-Level Luxury Accessory
Hint: It's not a bag.
By Florrie Alexander
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I Can Spot an It Heel a Mile Away—These 7 Designer Styles Will Dominate 2026
Buy now, wear forever.
By Felicia Pennant
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
By Maxine Eggenberger
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According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
The designer wish list worth knowing.
By Harriet Davey
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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And Now, the Classic Luxury Buys Our Editors Are Standing By This Winter
Wise investments.
By Emily Dawes
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The Row! Ferragamo! Toteme! My Most Coveted Designer Buys Are Now Up to 50% Off
Bags, coats, cashmere and more.
By Florrie Alexander
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More From Shopping
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I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
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Not a Flap Bag, Not a Tote: This IYKYK Handbag Will Reign Supreme in 2026
It's the cool-girl's favourite.
By Sophie Robyn Watson
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Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
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Not Flat, Not Stilettos—This is the Cooler Boots Trend In-the-Know Fashion People Are Shopping Now
They will be everywhere soon.
By Natalie Munro
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The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
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Boxing Day Sales Aren't Over Yet—21 Elegant Buys I'm Telling My Friends About
Blink, and you'll miss them.
By Florrie Alexander
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Move Over Samba and Speedcat, Stylish Londoners Either Love Or Hate This Bold New Nike Trainer Style
Hint: It’s not Air Max Muse.
By Felicia Pennant
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