Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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I Just Scoured Zara for the Chicest Affordable Winter Coats Trends—You Need to Know About These 7
They're just so good.
By Imani-Nia Francis-Tsolaki
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More Elegant than Jumpers and Cardigans—This is the Knitwear Trend Sophisticated Dressers Will Be Wearing All Season
Beyond chic.
By Natalie Munro
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All My Chic Fashion Friends Own a Coat from This French Brand—8 Elegant Styles Still in Stock
Timeless and chic.
By Marina Avraam
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I Gasped—Zara's Winter Collection Is The Most Elegant and Expensive-Looking To Date
They're sure to sell out fast.
By Florrie Alexander
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I've Looked Everywhere—These Are the 14 Best Alpaca Jumpers on the High Street Right Now
Chic and cosy in equal measure.
By Florrie Alexander
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Iconic Doesn't Even Begin to Cut It—The 6 Manolo Blahnik Shoe Styles Every Elegant Dresser Wants to Own
The definition of chic.
By Ava Gilchrist
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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High Street
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I Gasped—Zara's Winter Collection Is The Most Elegant and Expensive-Looking To Date
They're sure to sell out fast.
By Florrie Alexander
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15 New Buys From Zara, Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I’m Only Interested in Chic, Expensive-Looking Knitwear—These 5 High-Street Finds Deliver Every Time
It's all in the details.
By Florrie Alexander
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My Friend Wants an Elegant Winter Wardrobe—I Sent Her These Zara, M&S and COS Buys
A chic new-season capsule.
By Florrie Alexander
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
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Athleisure
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter wardrobe heroes.
By Harriet Davey
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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It's True: Every Fashion Person Buys Their Leggings and Workout Clothes From This Chic Brand
Sponsor Content Created With Adanola
By Humaa Hussain
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Basics
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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17 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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9 Simple, Anti-Trend Outfits I'm Going to Rely On This Season and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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Denim
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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Turns Out, Everyone With Great Taste Already Wearing One of These 5 Winter Denim Trends
Chic additions to any wardrobe.
By Chloe Gallacher
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I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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Victoria Beckham Keeps Wearing These Jeans—I Spent All Morning Researching Them, and Now I Need a Pair
I'm convinced.
By Natalie Munro
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I'm a Petite Fashion Editor Who Lives in Denim—These Are the Best Pairs of Anti-Skinny Jeans I've Tried
Tried and tested by a petite fashion editor
By Jazzria Harris
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I Wear Jeans Almost Every Day—7 Chic Outfits I’m Copying to Freshen Up My Rotation This Year
*Digs out favourite pair.*
By Harriet Davey
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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Sorry, Skinnies—The Coolest Women I Know Are Wearing This Casual Denim Trend This Winter
You'll want to copy them asap.
By Bébhinn Campbell
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I Live in Straight-Leg Jeans—These Are the 5 Pairs I'm Always Recommending
From COS to Agolde.
By Emily Dawes
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These Best-Selling Levi's Jeans Are On Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro
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Dresses
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Trust Me, I've Tried Them All—This Is Where You'll Find the Chicest Petite Dresses
I'm 5'2", for the record.
By Emily Dawes
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You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
I'm here for it.
By Brittany Davy
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Sorry to My Jeans—This Easy, Throw-On Dress Has My Full Attention
And to think I wrote it off as "dated".
By Imani-Nia Francis-Tsolaki
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This Is the One Dress Detail That's Taking Over Our Feeds Right Now—We Are Utterly Hooked
It's the finishing touches that matter.
By Humaa Hussain
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Handbags
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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All the Stylish Women I Follow Own This One DeMellier Bag—And It’s Still in Stock
I'm a fan.
By Natalie Munro
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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From London to New York, Minimal Dressers Rely On This Sophisticated It Bag
A classic in the making.
By Florrie Alexander
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I Know You’re a Fashion Person If You’re Carrying One of These 7 Winter Handbag Trends
The runways have spoken.
By Brittany Davy
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known But Just as Elegant Brand
It's an insider favourite.
By Maxine Eggenberger
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I’ve Tested Dozens of Designer Bags, But This Elegant Tote Always Wins Me the Most Compliments
A French-girl favourite.
By Florrie Alexander
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A Suede Tote Bag Is Top of My Wish List—Here Are the Best at Every Price Point
It's all in the details.
By Florrie Alexander
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Jewellery
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Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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No Lie: My Chic, Expensive-Looking Earrings Are Actually From Amazon
Seriously!
By Maxine Eggenberger
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Think Diamond Jewellery Is Boring and Stuffy? These Are the Brands Making Cool, Modern Pieces Worth Investing In
Diamonds are a girl's best friend, after all.
By Jess Kelham-Hohler
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I’m Very Particular About My Watches—5 Chic and Affordable Brands I Always Recommend
You'll soon see why.
By Humaa Hussain
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Turns Out, This One Accessory Is the Easiest Way to Upgrade Your Basic Jeans-and-White-Tee Outfit
I'm converted.
By Imani-Nia Francis-Tsolaki
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WWW Curates: These Are the Talisman Jewellery We’re Predicting Will Be Everywhere This Season
They’re so in-demand.
By Humaa Hussain
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Jumpers and Sweaters
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More Elegant than Jumpers and Cardigans—This is the Knitwear Trend Sophisticated Dressers Will Be Wearing All Season
Beyond chic.
By Natalie Munro
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I've Looked Everywhere—These Are the 14 Best Alpaca Jumpers on the High Street Right Now
Chic and cosy in equal measure.
By Florrie Alexander
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Cream Jumpers Never Fail to Look Classy—7 Outfits I'll Wear Back-to-Back This Winter
It's far from boring.
By Brittany Davy
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When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player
The crème de la crème on the market.
By Florrie Alexander
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My New Cashmere Jumper Earns Me So Many Compliments—No One Can Believe It's From the High Street
Everyone think it's designer.
By Brittany Davy
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Not Black, Not Grey—I Think Jumpers Look Most Expensive In This Elegant Shade
I'm recommending this to everyone.
By Natalie Munro
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Fashion People Wear Jumpers in This Classy Colour When They Want to Look Mega-Rich
And it works.
By Natalie Munro
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They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
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I Know You're Stylish If You're Wearing Knitwear in This Chic Colour Instead of Black or Brown Right Now
Five outfits to rely on.
By Katie Sims
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Is it Just Me, or Are Stylish Londoners Suddenly Swapping Their Cream Knits for This Just-as-Classy Alt?
Spoiler alert: it's not just me.
By Poppy Nash
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Lingerie
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Luxury
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I'm a Shopping Expert With Expensive Taste—These Are the 40 Best Luxury Items You Can Gift
The best of the best.
By Rebecca Rhys-Evans
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And Now, the Classic Luxury Buys Our Editors Are Standing By This Winter
Wise investments.
By Emily Dawes
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2025
Smart investments.
By Emily Dawes
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Forget Designer Bags —Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
By Ava Gilchrist
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleeker New Shade
An instant classic.
By Marina Avraam
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Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
Très chic.
By Ava Gilchrist
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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I Just Styled This Season’s Most Trending Luxury Items—These Are the 7 Worth Your Investment
My best buys.
By Rebecca Rhys-Evans
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More From Shopping
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No Lie—These Editor-Approved Coats Are So Warm They Feel Like Actual Duvets
Perfect for the cold weather.
By Emma Spedding
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I Searched Through Thousands of High-Street Coats—These 16 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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Leopard Print! Shearling! Suede! 9 London-Girl Shoe Trends You Need to Know This Winter, According to an Expert
They're so good.
By Imani-Nia Francis-Tsolaki
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My Friend Asked Me How to Make Jeans and a Coat Look Polished—I Showed Her These 7 Slick Outfits
The ultimate cold-weather uniform.
By Stephanie Sofokleous
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When 3 Editors Recommend the Same Sleek, Trend-Proof Boot, You Definitely Want to Listen
Meet your new favourite.
By Florrie Alexander
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie
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15 New Buys From Zara, Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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