Denim
Let this be your go-to spot for all things related to denim trends including celebrity-approved styles and new brands to know.
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It's Rare to Find These Designer-Looking H&M Jeans In Stock—Three Editors Put Them to the Test
And they've just been restocked.
By Florrie Alexander
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I'm Giving Jeans a Break—Here's 7 Chic Alternatives I'm Wearing Instead
No denim in sight.
By Remy Farrell
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I Just Tried the COS Jeans Every Fashion Person Is Raving About—They Matched the Hype
As recommended by you.
By Florrie Alexander
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7 Easy Jeans-and-Flat Shoe Outfits I'll Live In This Season
Hello autumn!
By Bébhinn Campbell
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Jeans Are the Foundation of My Capsule Wardrobe—13 Fresh Ways I'm Styling Them for Spring
Your guide to a denim update.
By Jess Kelham-Hohler
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Of All the Jeans I've Tried On, I Always Come Back to COS's Best Styles
Fit and sizing guidance included.
By Florrie Alexander
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The Shoes and Tops That Look the Best With Non-Skinny Jeans
Easy 'fits.
By Bobby Schuessler
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Kendall Jenner Just Wore Jeans in an Unexpected Colour Fashion People Fully Endorse Right Now
I can really see this trend taking off.
By Natalie Munro
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Fashion People Who Dislike Skinny Jeans Are Going for This Trending Denim Style Instead
I can see why.
By Natalie Munro
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6 Elegant Colours That Will Elevate Basic Blue Jeans Every Single Time
Denim has never looked so good.
By Maxine Eggenberger
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Icons Only: The Enduring Legacy of Levi's 501 Jeans
The history behind the little red tab.
By Emma McCarthy
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I'm a Denim Expert, so I Already Know Skinny Jeans Are 2025's Hottest Comeback Trend
Read my deep dive.
By Kelly Harrington
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Hold Up, the Noughties Are Calling—5 Y2K Denim Trends That Are Officially Making a Comeback in 2025
You probably still own some of them.
By Harriet Davey
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Just In: The Easy Denim Outfit Formula That Acts As the Foundation to All My Chicest Spring Looks
Trust me, it works.
By Remy Farrell
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It’s a Tough Call, But These Are the 6 Jeans Trends Our Editors Are Swerving This Year
Plus, the six they're wearing instead.
By Maxine Eggenberger
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I Just Tried On So Many Barrel-Leg Jeans—These 4 High-Street Pairs Impressed Me the Most
Sizing, colour and fit guidance included.
By Florrie Alexander
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I Tried On So Many Pairs of Jeans From H&M, COS and Arket—Only 6 Styles Stood Out
From someone who lives in jeans.
By Florrie Alexander
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7 Chic Denim Trends That Are Already Big News for 2025
Fresh updates ahead.
By Florrie Alexander
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I'm a Denim Expert—These 7 Jeans Brands Are Genuinely Worth Investing In
Trust me on this one.
By Emily Dawes
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I Moved to Paris and Now I Exclusively Wear These 4 Classic Items With Jeans
I think the French would agree with me.
By Marissa Cox
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I Wear Jeans Almost Every Day—7 Chic Outfits I’m Copying to Freshen Up My Rotation This Year
*Digs out favourite pair.*
By Harriet Davey
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I've Worked It Out—This Is How French Women Always Style Jeans
Six outfit formulas to bookmark.
By Maxine Eggenberger
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Jeans Dominate My Capsule Wardrobe—9 Outfits I'm Relying on Right Now
Fresh inspo this way.
By Bébhinn Campbell
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Blue Jeans Are Classic, But If You Ask Me, This "Dated" Colour Trend Looks Way More Polished
A fresher way to wear denim.
By Brittany Davy
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Jeans Trends Come and Go But Straight-Leg Pairs Are for Life—7 Ways Fashion People Style Them
A masterclass.
By Maxine Eggenberger
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I Tried On Loads of Petite Jeans—These Are the Only 7 Pairs I Loved
Not all denim is created equal.
By Chiara Perera
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I'm a Fashion Editor Who Has Tried Hundreds of Jeans—These 8 High-Street Stores Officially Do the Best Pairs
I've done the research.
By Florrie Alexander
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I Just Tried Levi's Best-Selling Jeans—These 5 Pairs Seriously Impressed Me
Read my honest thoughts.
By Harriet Davey
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11 Simple Outfits Fashion People Will Wear With Their Favourite Jeans This Season
Combinations to copy and paste.
By Maxine Eggenberger
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I'm in My Elegant Era—7 Classic Outfits With Jeans I'll Be Copying This Season
Here's how to elevate your favourite denim.
By Jennifer Camp Forbes