So Adidas Just Created High-Tech Sneakers Using Light and Oxygen
The future of sneakers is here. Adidas has unveiled its newest shoes, and they're remarkably high-tech. The brand describes the new Futurecraft 4D as "the world’s first high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis." Intrigued? So are we.
The press release explains the technology behind the new sneakers: "Designed based on the brand’s extensive library of athlete running data and crafted with Carbon’s Digital Light Synthesis technology, the Futurecraft 4D midsole is a single component featuring precisely engineered zones that address different needs of running such as propulsion, cushioning, stability, and comfort." Oh, and did we mention they look chic too?
The shoes are $300 and are only available at three New York City stores: Kith, Packer Shoes, and Sneakersnstuff. However, Adidas's website allows you to sign up to receive updates on future launches. Are you dying to get your hands on them? Scroll down to get a close-up look at the new sneakers.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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