Makeup
From the best black eyeliner to must-have mascaras, we're carefully editing the wide world of makeup to bring you fashion's favorite beauty products.
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Minimalists on TikTok Are Obsessed With These Makeup Brands—10 Viral Products I'm Hoarding for Winter
Psst—they're also on sale.
By Shawna Hudson
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Fig Girl Fall Is Officially Upon Us: This Is How to Master the Jammy Trend, From Scent to Skin
It's time to tap in.
By Maya Thomas
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I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're Gone
Just like magic.
By Jamie Schneider
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From Wine-Stained Lips to Tinsel Touches: 10 Holiday Beauty Trends Fashion People Have Been Bookmarking for Months
It's the most glamorous time of the year.
By Alyssa Brascia
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I'm Bored With My Winter Makeup—2 Celeb-Inspired Looks to Wear for Maximum Compliments
Sponsor Content Created With SHEGLAM
Celeb makeup artist Tobi Henney breaks them down.
By Emma Walsh
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These 11 Winter Beauty Finds Are So Good I'm Carrying Them Around in My Bag RN
They're absolutely essential.
By Shawna Hudson
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From Rhode to Chanel—10 Blush Sticks You Need for a Breezy Rom-Com Flush
Obsessed is an understatement.
By Jamie Schneider
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I Spent the Last Two Months Assembling a Cool-Girl Gift Guide—26 Nonbasic, Beauty-Centric Gifts
These are the items that made it past my picky personality.
By Kaitlyn McLintock
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I'm Already Making Space in My Beauty Cabinet for These Black Friday Ulta Beauty Buys
It's that time of year again.
By Maya Thomas
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Out of All ofReplica Store's Best Beauty Finds, I Want These 20 the Most
I've been waiting all year.
By Maya Thomas
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I Thought I Knew What "Lit From Within" Skin Looked Like—Then I Tried This New Silky Foundation
Liquid gold.
By Jamie Schneider
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Olivia Dean's Beauty Looks Are Peak Rom-Com Realness: 9 Moments That Made Us Fall in Love
Dewy skin, moody lips, and more.
By Maya Thomas
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Ulta's Sneaky Sale Saved Me $351 While Doing Early Holiday Shopping—Deals on MAC, Shark, and More End Tonight
No time to waste.
By Alyssa Brascia
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Want "Angel" Skin? This Often-Overlooked Makeup Product Is a Tulle Veil for Every Complexion
Celebrity MUAs swear by it.
By Alyssa Brascia
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for Me
Approved by a makeup artist.
By Eleanor Vousden
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The 17 Chanel Lipsticks That Look Good on Literally Everyone
Straight from a Chanel makeup artist.
By Shawna Hudson
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Of the 120+ Foundations I've Tried, These 17 Look Stunning on Deep Skin Tones Like Mine
They've never let me down.
By Maya Thomas
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This Isn't a Drill—Sephora's Savings Event Is On, and I'm Buying These 15 Picks First
Total sellout risks.
By Alyssa Brascia
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A Foolproof Blush, a Fluttery Mascara, and My Fave Dry Shampoo: 5 of My Most-Used Items Are on Sale at Sephora RN
*Please don't sell out. Please don't sell out.*
By Kaitlyn McLintock
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I Never Knew Which Blush Shades Actually Complemented My Skin Tone Until I Tried These 10
Makeup artists agree.
By Alyssa Brascia
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If One of These 11 Powder Blushes Is in Your Makeup Bag, Beauty Editors Will Know You Have Good Taste
Yep, it's true.
By Kaitlyn McLintock
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I'm All About Effortless Beauty—17 Low-Effort, High-Impact Items to Shop During Sephora's Savings Event
These are my foolproof picks.
By Kaitlyn McLintock
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Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That Lasts
IMO, they're massively underrated.
By Shawna Hudson
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I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed Me
I'm stunned.
By Shawna Hudson
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to Hourglass
Too good to pass up.
By Jamie Schneider
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I Firmly Believe Makeup Primers Shouldn't Cost Over $17—the 11 Smoothest Drugstore Gems I've Tried
Plus, celeb MUA approved picks.
By Alyssa Brascia
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TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual
I simply can't get enough.
By Maya Thomas
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My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell Out
It's probably going to break the internet.
By Shawna Hudson
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$4 and 8 Hours Later, Meet the Peel-Off Lip Stain That Stays Put All Day
Commute, work, dinner, repeat.
By Aniyah Morinia
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns