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We Swam, Sunbathed, and Sweated Through 15 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
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Saie Beauty's Internet-Famous Blush Got a Cool, Italian Update—My Sun-Kissed Skin Says It All
I'm saying ciao to flushed, glowing skin.
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I Tried the New Skin Tint That's Been Dominating My FYP—I 20/10 Recommend
It's my secret to "no-makeup makeup."
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These 13 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
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I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip
My lash game will never be the same.
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
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This Was the *Scorching* Heat Proof Mascara Every Woman Wore on the Set of White Lotus
It's underrated and editor approved.
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The Secret Drugstore Blushes That Rival 10 High-End Favorites
Affordable and stunning.
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These $9 Lip Combos Will Give You the Juiciest Lips of Your Life—Our Before-and-Afters Are Proof
They're elite. Trust us.
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
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How Beauty Aesthetics Help Us Embrace, Experiment With, and Redefine Womanhood
Some food for thought.
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Sorry, But Concealer Isn't the Best Product for Disguising Angry Pimples—Use This MUA Tip Instead
It's a game changer.
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These Are the Best (and We Mean Best) Contour Products for Every Skin Tone
The experts have spoken.
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Tate McRae's 10-Minute Makeup Routine Involves an Internet-Famous Foundation Hack and a $9 Mascara
"If I find something I like, I stick to it."
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From Vacation Skin to Orchid Lips—3 White Lotus Beauty Trends That Will Define the Summer
In conversation with the show's lead makeup artist.
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Solange Delivers Endless Beauty Inspo—7 Iconic Looks That Live Rent-Free in My Mind
For all your boho beauty looks.
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Louis Vuitton Named Pat McGrath Creative Director of Its Upcoming Makeup Collection—Expect "Exquisite" Formulas
This marks a new era for designer makeup.
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye Looks
No more tears!
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The 20 Most Undetectable (Yet Effective) Concealers for Barely There Makeup
Flawless skin ahead.
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Color Theorists and Makeup Artists Say These "Tricky" Eye Shadows Look Best on Hazel Eyes
A rare color has rare complements.
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Kendall Jenner Just Introduced Us to the $10 Liquid Blush That Everyone Will Want This Spring
Grab it before BlushTok sells it out.
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The Oscars Are the Pinnacle of Award Season (and so Are the Beauty Looks)—22 Standouts
One word: obsessed.
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Maybe I'm Dramatic, But This New Foundation Is the Best Thing That's Ever Happened to My Acne-Prone Skin
BRB, writing it a million love poems.
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TBH, the Best Tinted Moisturizers Hail From the Drugstore—13 We've Vetted for Cloudlike Skin
You could buy a latte for more.
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I Tried Tons of Brown Eyeliners to Bring You the Best 12
A beauty editor's recommendations.
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Sabrina Carpenter Just Endorsed This Soon-to-be-Viral Prada Mascara—Fantastic, Give Me 20
Have you ever tried this one?
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Black Beauty Brands Set the Standard for Inclusive Shade Ranges—These Industry Experts Are Leading the Charge
It's not marketing; it's mandatory.
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Makeup Mirrors Are More Than Chic Accessories—These 5 Seriously Level Up Your Application Process
Take it from me, a makeup-mirror convert.
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These Gen Z Approved Beauty Brands Tap Into Niche Aesthetics
Take my money.
