Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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My Friend Wanted to Smell Like French High Society—I Sent Her These 10 On-Sale Scents
These brands are almost never on sale.
By Alyssa Brascia
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If Vanilla Perfumes Defined 2024, Marshmallow Perfumes Will Define 2025—Here's Your Buying Manual
Elevated, grown-up gourmands ahead.
By Jamie Schneider
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find Yours
Sponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
By Emma Walsh
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This New Spring and Summer Scent Is "Italian Citrus Grove Meets French Riviera"
It calls for sunny days ahead.
By Kaitlyn McLintock
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When I Want to Smell Like a Fancy Hotel Lobby, I Turn to This Unexpected Source
As if I could be a bigger fan.
By Alyssa Brascia
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5000 People Have Waited for This Cool-Girl Fragrance Brand's Latest Drop—It's Officially Here
Let the "you smell incredible" compliments ensue.
By Jamie Schneider
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
By Katie Berohn
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I Like to Think I'm Blessing Anyone That Passes Me When I Wear These 10 Aesop Scents
The most unique-smelling perfumes.
By Maya Thomas
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15 Years Later, This "Hypnotic" Parisian Perfume Is Still #1 on My Vanity—Here's Why
It's my longest-running love affair.
By Kaitlyn McLintock
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I Asked Scent Experts How to Layer Perfume—5 Secrets I Wish I Knew Years Ago
Welcome to "How to Smell Amazing" 101.
By Kaitlyn McLintock
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This Moody, Cool-Girl Scent Is Essentially the Fragrance Version of a French Bob
It's Paris after dark, bottled.
By Alyssa Brascia
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Plot Twist: This "Outdated" Scent Is Gaining Momentum—Here's Your Starter Pack
Let the compliments roll in.
By Sarah Yang
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I Asked 6 Jet-Setting Beauty Editors for Their Nonnegotiable Travel Items
Just in time for your holiday travel plans.
By Shawna Hudson
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Just Wait—You'll Earn at Least 6 Compliments the Next Time You Wear This Spicy Perfume
It's getting hot in here.
By Jamie Schneider
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BTW, These Perfumes Make You Smell Rich, and You Can Buy Them at Ulta
Meet your new signature scent.
By Katie Berohn
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Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They're So Intoxicating)
Wearing them on repeat forever.
By Shawna Hudson
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Out of Billie Eilish's 3 Fragrances, My Friends and I Are Convinced Your Turn Is Her Signature Scent
It's so her.
By Shawna Hudson
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Moroccanoil's New Eau de Parfum Smells Like an Exotic Vacation, Bottled
I've been waiting so long for this.
By Shawna Hudson
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Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More Intoxicating
It's mouthwatering.
By Jamie Schneider
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It's Giving Wealth—These 13 Nest Perfumes Smell Like Old Money in the Best Way
Get ready for compliments.
By Maya Thomas
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Everyone Deserves at Least One Chanel Perfume—These Are the 10 Best
Pick your poison.
By Erin Jahns
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19 Perfumes That Smell Like Fresh Laundry (in the Best Way Possible)
For when you need a clean slate.
By Katie Berohn
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If You Want to Smell Expensive 24/7, You Need to Try This Seductive, French-Girl Secret
It's our favorite fragrance hack.
By Maya Thomas
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10 Black-Owned Fragrance Brands to Put on Your Radar
Unique and luxe scents.
By Bianca Lambert
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I'm Convinced CBK and Princess Diana Would Love This Trending Yet Timeless Fragrance Category
It's "clean, soft, and intimate."
By Kaitlyn McLintock
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18 Mouthwatering Gourmand Perfumes That Will Have People Saying, "Wow, You Smell Incredible"
I'm obsessed with these scents.
By Maya Thomas
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I'm a Perfume Snob, But These Affordable Fragrances Smell So Expensive
They're all under $40.
By Eleanor Vousden
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Every 2000s Cool Girl Owned This Marshmallow Body Glitter—the Fragrance Version Is Just as Iconic
Inner child: healed.
By Jamie Schneider
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No Joke, Claudia Sulewski's $24 Perfume Smells More Expensive Than My Designer Faves
I gasped when she told me the price.
By Jamie Schneider
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My Picky Friends Asked Me for Beauty Recs—I Showed Them TheseReplica Store Staples First
These are my go-to recommendations.
By Kaitlyn McLintock