Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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I Asked, and 3 Perfumers Answered—6 Fragrance Trends Positioned to Define 2026
New year, new scents.
By Maya Thomas
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Picky Editors Agree—You'll Always Get Compliments When You Wear This Type of Sultry Perfume
It's our best-kept secret.
By Jamila Stewart
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
By Katie Berohn
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E.l.f Cosmetics x H&M's New $30 Fragrance Collection Is the Coolest Collab of 2026 (so Far)
Here's your first look at each new scent.
By Kaitlyn McLintock
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Louis Vuitton Launched a Limited-Edition Fragrance Collection to Celebrate 130 Years of Its Iconic Logo
It includes two $905 fragrance travel cases.
By Kaitlyn McLintock
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Which Fragrances Actually Cause Immediate Attraction? 347 New Yorkers on the Dating Scene Sound Off
Practically love spells.
By Alyssa Brascia
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If You Want to Really Wow People With Your Scent, You Should Know This Quick Hot-Spotting Technique
It guarantees "You smell so good" compliments.
By Jamie Schneider
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This Floral-Citrus Note Evokes an Expensive Italian Villa, and It's in All of My Favorite Perfumes
Breathe in, breathe out.
By Kaitlyn McLintock
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If Instant Goddess Energy Is What You're After, You Need to Prioritize This Enchanting Note
Wearing it is like casting a spell.
By Maya Thomas
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Friends Are Already Asking Me for V-Day Perfume Recs—This Is My Ultimate Pick, and It’s on Sale for $57
I gasped.
By Jamie Schneider
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This Unexpected Designer Brand Makes Up 90% of My Fragrance Wardrobe—Here's Why
It's been my go-to for years.
By Kaitlyn McLintock
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"I'm Getting More and More Confident": Khloé Kardashian on Fragrance, Motherhood, and Embracing Her 40s
Read our exclusive Unfiltered interview.
By Kaitlyn McLintock
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I Want to Smell Like a Glittery '70s Discotheque—13 "Glitzy" Fragrances That Give Serious Cher Energy
You'll catch disco fever.
By Alyssa Brascia
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I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
I'm revamping my lineup.
By Maya Thomas
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I'm Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape
Turn some heads.
By Sarah Yang
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Love Island’s Olandria Just Cosigned Winter’s Richest-Looking Hair Color and This “Always Sold Out” Fragrance
I'm influenced.
By Jamie Schneider
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New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
From vacay-ready scents to a city-proof setting spray.
By Kaitlyn McLintock
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My Husband Can't Stop Complimenting My Scent—This "Royal" Fragrance Beloved by Aristocrats Is Key
It's all I'm wearing this winter.
By Jamie Schneider
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Sleek, Sophisticated, Cool—This K-Beauty Fragrance Brand Will Be Everywhere in 2026
Big clean girl energy.
By Shawna Hudson
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No Matter Your Morning Bev of Choice, I'm Convinced These 13 Coffee Perfumes Are Too Good to Skip
Lorelai Gilmore would be proud.
By Maya Thomas
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Smells Like High Society: 11 UK-Based Fragrance Brands Every Scent Lover Should Know and Wear
Legacy and niche names alike, from the Scottish Highlands to Buckingham Palace.
By Alyssa Brascia
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The Opera Aesthetic Is In for 2026—20 Beauty Essentials That Evoke Light-Flooded Stages and Velvet Seats
It deserves a round of applause.
By Maya Thomas
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed
*The* It-girl beauty brand.
By Alyssa Brascia
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Kitten Fur, High School Summer, and Snow on Concrete—Meet Nostos, My New Favorite Fragrance Brand
Calico, Teen, and Shiver.
By Audry Hiaoui
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If You Want to Smell Like a Twinkling Glass of Expensive Champagne, These Perfumes Are Made for You
Trust me on this.
By Jamie Schneider
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Confirmed: The Most Deliciously Unexpected Fragrances All Have This Intoxicating Note in Common
Take your pick.
By Maya Thomas
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It's Not Too Late! These Luxe Aesop Sets Make the Perfect Last-Minute Presents for Beauty Enthusiasts
I want each and every last one of them.
By Maya Thomas
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"I Like to Douse It": Coco Gauff on Miu Miu Beauty's Going-Out Scent and Her Funniest Night in Paris
An exclusive chat with the tennis champion.
By Jamie Schneider
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Chocolate Perfumes Are Trending—7 Elegant and Indulgent Scents to Wear in Winter 2026
They're soft, warm, and sophisticated.
By Kaitlyn McLintock
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Not Marshmallow, Not Vanilla: The Rich, Milky Fragrance That Will Be on Everyone's Necks This Winter
The key to smelling decadent in 2026.
By Jamie Schneider