Alexa Chung's New Collection Comes From Marks Spencer's Archive |Best Knockoff Luxury Clothing

last updated 4 February 2016

Alexa Chung is a great British style icon. Marks Spencer is the stalwart of the great British high street. Could the idea of the two working on a project together be any greater? Or more British? Or any more exciting, for that matter?

Yes, the news arrives this morning that Chung's latest foray into fashion—following a hugely successful two-season stint with AG—will be delving into the archives of the UK's beloved store.

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Called Archive by Alexa, this is apparently the first in a series of mysteriously as-yet-unnamed M&S collaborations. Launching in April, 31 pieces will land on shop rails and each of them, although updated and brand-new, are based on Alexa's handpicked choices from the store's extensive clothing archive in Leeds.

She'll be bringing them out of the history books and into the here and now with slight design tweaks, plus creative direction of styling and the campaign. "I have always had an affection for Marks Spencer. I am thrilled to be part of this special and unique project," says Alexa of her new venture. "There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."

We cannot wait.

Are you excited? Let us know in the comments box below and shop for Alexa Chung approved wardrobe pillars here!

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Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.