In case you missed it, we're really excited about Amazon Prime Day, and we've been keeping a close watch on what shoppers are actually buying ever since the sale kicked off yesterday. The easiest way to do that is to check Amazon's frequently updated Best Sellers page. And given the number of people flooding the site today (they crashed it for hours yesterday), the results are telling. The number one women's clothing item on Amazon Prime Day is a V-neck knit dress that typically retails for $18 but is marked down to $10 today. Available in seven wearable colors, it's from Amazon's in-house basics brand Daily Ritual.
The easy dress is perfect for summer weekends (just add sneakers or sandals and a denim jacket), and reviewers are praising it for being super soft and comfortable. Shop the dress, along with a few other Prime Day fashion best sellers, below.
Behold the fashion item everyone is purchasing today.Available in size XS to XXL.
Shop More Prime Day Best Sellers
Need convincing? Just read the glowing reviews.Available in sizes XS to XXL.
A summer essential if we ever saw one.
If the black is sold out in your size, these also come in white.
That's a grand total of $6 each, folks.Available in sizes XS to XXL.
Thanks to '90s nostalgia, everyone wants Champion stuff right now.Available in sizes XS to XL. Sale pricing varies by size.
Celebs like Kaia Gerber, Selena Gomez, and Kendall Jenner have made crew socks a trend, so get on board.
Some 6,790 happy Amazon reviewers don't lie.Available in sizes XS to XXL.
Want to keep browsing? Shop more can't-miss Amazon Prime Day fashion deals.
-
Chic People Have Spoken: Bra-Exposing Outfits Are So Back, So I Tried the "Controversial" Look For MyselfIt's honestly easier to pull off than you think.
-
Fashion Insiders Are Carrying Handbags From These Brands In 2026—I Like These 15 Styles Starting At $69The only handbag guide you need for the new year.
-
Serious Fashion People Are Overlooking Designer Sneakers for This Rich Pair That's Only $36They're styling them with everything from jeans to wide-leg pants.
-
Wow, the Saks Cyber Week Sale Is Crazy Good—35 Designer Finds You Don't Want to MissCoats, cashmere, handbags, and more.
-
I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and MadewellPrepare your shopping carts.
-
I'm Manifesting Chic Winter Outfits—29 Affordable and Stylish Black Friday Walmart Finds That Fit the BillSee the chic under-$50 deals.
-
I'm a Senior Shopping Editor—Here's My No-BS List of the Best Black Friday and Cyber Monday DealsDon't miss out on these discounted gems.
-
I Saved My Sister $408 With These Rich-Looking Items From H&M’s Black Friday DealsShop up to 60% off on elevated pieces.
-
Don't Sleep on J.Crew's Epic Black Friday Sale—44 Incredibly Chic Items Worth BuyingUp to 50% off.
-
Cool Sneakers, Flats, and Boots Are the Vibe—These 36 Styles Are Heavily Discounted for Black FridayEverything from Khaite to Ref to Adidas is at least 25% off.
