By now, you’re probably already familiar with Rumi Neely’s cleverly named clothing brand Are You Am I (get it?), but unless you check her site regularly, you may not have noticed how many trend-driven pieces the blogger-turned-designer has added to her line since it launched in 2014. Right under our noses, she’s gone from producing camis and slip dresses to offering a full range blogger- and celebrity-approved of clothing and accessories, covering basically everything an L.A. girl could ask for. This is best proven by L.A.’s most famous It girls, Kendall Jenner and Gigi Hadid, who unintentionally serve as walking campaigns for everything Are You Am I is about.
Scroll through to see and shop what we mean!
Do you have any favorite L.A.-based brands? Share them in the comments!
Opening Image: Photographer Group/Splash News
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See You in the Fall, Skinny Jeans—This Trend Is So Much Better With Flats for SummerCasual, chic, and comfortable all in one.
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The Classic Swimwear Trend L.A. Fashion People Are Swapping Their Bandeau Bikinis ForNo fuss.
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It's Here: The It-Girl Skirt Trend to Wear With Flats This SummerAs seen on Gigi and Sofia.
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I Found It: The Only Denim Trend That Makes Flip-Flops Look Sophisticated Instead of CheapIn Kendall Jenner we trust.
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Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now CoolerThis item is everywhere.
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If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This OneGigi Hadid just did.
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Seen Courtside at the Knicks Game: The Anti-Summer Pant Trend That's Surprisingly Everywhere Right NowIt's unexpected, but it works.
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Gigi Hadid Wore This Dress Trend With Rubber Flip-Flops in NYC, and Now, Everyone Else Will TooHavaianas never looked so good.
