By now, you’re probably already familiar with Rumi Neely’s cleverly named clothing brand Are You Am I (get it?), but unless you check her site regularly, you may not have noticed how many trend-driven pieces the blogger-turned-designer has added to her line since it launched in 2014. Right under our noses, she’s gone from producing camis and slip dresses to offering a full range blogger- and celebrity-approved of clothing and accessories, covering basically everything an L.A. girl could ask for. This is best proven by L.A.’s most famous It girls, Kendall Jenner and Gigi Hadid, who unintentionally serve as walking campaigns for everything Are You Am I is about.
Scroll through to see and shop what we mean!
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Opening Image: Photographer Group/Splash News
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The One Winter Coat Trend Gigi Hadid and Bradley Cooper Both Agree OnIt works for millennials and Gen X.
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Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
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The Chicest Celebrity Outfits of Fall 2025 and How I'm Re-Creating EachIt-girl wardrobe ahead.
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Sorry, Thongs—Gigi Hadid Just Brought Back This "Dated" Rival at the Victoria's Secret Fashion ShowUnderwear lines and all.
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Who Is (and Isn't) Confirmed to Walk in the 2025 Victoria's Secret Fashion ShowHere's the scoop.
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No, Really—This Denim Color Is Easier to Style Than Blue *and* Black JeansAnd everyone with taste is wearing it with loafers for fall.
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Sure, Black Leggings Are Timeless, But This Colored Alt Is What Fashion People Are *Actually* Wearing in 2025Kendall Jenner approves.
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We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
