Erin Jahns
Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I'm a Beauty Director on a Budget—How I Shop the Best Skincare Sale of the Year
You don't want to sleep on this one.
By Erin Jahns
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I'm Picky, But I've Repurchased These On-Sale Beauty Gems 5 Times and Counting
Here are the products I can't get enough of.
By Erin Jahns
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Celebrity Makeup Artists Always Use These 9 Blushes on Clients With Darker Skin
Plus, all of their best game-changing blush tips.
By Erin Jahns
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Tweezers Can Make or Break Your Brow Routine—These 10 Eclipse All Others
Trust us.
By Erin Jahns
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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I Exclusively Use These 13 Gel Nail Polish Brands For Salon-Level Manis at Home
Save your money.
By Erin Jahns
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Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done
Plus, essential tips straight from my colorist.
By Erin Jahns
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TheBest Knockoff Luxury Clothing 100 Beauty Awards: 2025 Submission Guidelines
Everything you need to know.
By Katie Berohn
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I'm a Beauty Director—14 Random (But Necessary) Things I Always Pick Up at Ulta
Without fail.
By Erin Jahns
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15 Oil-Free Sunscreens That Feel Like Air and Won't Clog Your Pores
Oily and acne-prone peeps, this one is for you.
By Erin Jahns
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These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less
Plus, they're top-rated.
By Erin Jahns
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This Pre-Shampoo Hair Treatment Essentially Spun My Straw-Like Hair Into Gold
It also happens to smell incredible.
By Erin Jahns
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I Needed Beauty Inspo, so I Asked a Supermodel for Her Secret Shopping List
Causal, I know.
By Erin Jahns
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To the Last Drop: 155 Empties Later, These Are the 36 We'll Restock in 2024
Here's what we couldn't get enough of.
By Erin Jahns
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The Under-$13 Lip Plumpers I Always Recommend to Friends Who Don't Want Filler
They're effective as hell.
By Erin Jahns