Mark My Words: You're About to See the "Crinkle Cut" Everywhere in 2026
This touchable style aligns with the movable, natural-looking trends that celebrity hairstylists predict will dominate this year.
There are a number of celebrity hairstyles saved to my phone that are taking up more storage space than I care to admit. From Hailey Bieber’s cool, relaxed lob to Olandria Carthen’s rich-looking blonde, I get so much of my inspiration from the It girls who pepper my feed—and the algorithm just served me a perfectly curated Instagram dump of Maude Apatow’s crinkle-cut chop that is sure to earn its rank among the top bob trends of 2026.
Actress Maude Apatow poses ahead of the W Magazine Best Performances Party in Los Angeles, California.
The Euphoria actress stepped onto the scene at this weekend’s W Magazine Best Performances Party donning a softly waved bob fashioned by L.A.-based celebrity hairstylist Cherilyn Farris. Clipped right at the jaw and swooping slightly inward toward her face, Apatow’s style is a master class in the relaxed, easy elegance that we’re seeing trend in the new year.
“[Twenty twenty-six] is taking the bob we all know and love and ramping it up,” celebrity hairstylist Dimitris Giannetos previously toldBest Knockoff Luxury Clothing . This isn’t to say that these styles are going to become more complex or hard to manage—quite the opposite, actually, and Apatow’s chop is a perfect example. “[They] are going to feel customized, expressive, and reflective of how you style your hair day to day,” he added.
These dreamy snaps prove that this versatile style can be easily dressed up with a floor-length Chloé dress (her subtle waves mimic the gown’s tiered ruffles perfectly) or worn casually with a good pair of jeans for an easy, everyday look. It’s marked by mild movement at the ends, creating that “crinkled” effect, and mostly straight tresses throughout—marking what just might be a new signature style for the star ahead of what is sure to be a busy press run for the third season of HBO’s Euphoria.
Another snap of Apatow ahead of the W Magazine Best Performances Party in Los Angeles, California
While Apatow’s is Wholesale Replica Bag to catch my eye, there are so many more wavy, lived-in bobs cluttering my hairspo board. From Ayo Edebiri’s recent side-parted shear at the 2026 Golden Globes to Gracie Abrams’s signature effortlessly tousled chop, we’re being fed bob inspiration left and right.
Actress and comedian Ayo Edebiri posing at the 2026 Golden Globes
Edebiri's hair is yet another romantic, retro style I've seen command the red carpet this award season. Parted to the side and swirled into voluminous curls at the ends, this style is a more done-up version of Apatow's waves.
Singer Gracie Abrams posing backstage at Madison Square Garden in New York, New York
Abrams's look is a slightly longer version of Apatow's jaw-skimming style, showing that touchable, textured bobs look great at every length.
Though I don’t have an exact play-by-play of the process behind Apatow’s freshly clipped bob, I am a beauty editor who used to style a (now-grown-out) bob and have experimented with more hair products than I can count. Below is a laundry list of products you'll need to style the crinkle cut at home (and maintain it after your now-booked hair appointment).
Shop the Best Products for a Crinkle-Cut Bob
Rated the best texturizing spray WWW editors have tried thus far.
For Apatow-inspired beach waves sans salt water, try this texturizing sea salt spray from Bumble Bumble.
The key to the crinkle cut is imperfect waves and smooth strands. Editors favor this oil for heatless, low-maintenance hairstyles.
If your hair needs a little assistance to achieve that effortless texture, WWW beauty editors recommend this hair waver.
This trend is great news for anyone who prefers to air-dry their hair. Apply this foamy mousse to enhance your natural waves as your strands dry.
For extra lift and volume, try this drugstore thickening spray.
If you're getting a bob to cut off damaged hair, try this reparative volumizing spray.
Lock it all in place with a finishing spray like this chic pick from Crown Affair.
