Seriously, This £9 Essie Nail Polish Has Officially Replaced My Expensive Milky Gel Manicures
Essie's Nail Polish in Allure is one of the best sheer white nail polishes around.


I'm a beauty editor who has an allergy to gel nails (sob). So, one of the biggest problems I face is finding nail polishes that can compete with the gel I used to love. It's not just about it lasting without chipping, but also finding nail colours that look just as good as their gel counterparts.
One colour I find tricky to find in nail polishes is a good sheer white hue to replicate a milky manicure. Some white nail polishes are too opaque, while others are too streaky to achieve the look I'm after. However, that all changed when I tried Essie's Allure Nail Polish (£9) and it's one of the best gel polish alternatives I've tried.
Essie Allure Nail Polish
After seeing Essie's Allure nail shade all over my social feeds and on the grids of some of London's best manicurists, I knew I had to give it a try. The shade is a very sheer, slightly off-white hue that lends a sheer tint to your nails. Because it's so sheer, it is easily layered for more intensity without it going opaque. It allows your natural nails to peek through while perfecting the nail plate—it's like a BB cream for your nails.
One Coat
Here are my nails with just one coat of Essie Allure. It adds a subtle touch of colour while remaining almost totally sheer.
Two Coats
Two coats of Allure brings more of a perfecting finish to the nails and brightens the nail plate.
Three Coats
Three coats might be my favourite. After a third coat, you're left with a milky finish that makes your nails look healthy and glossy.
The Verdict
Having worn Essie's Allure nail polish over the past couple of months, I have to say I've been really impressed. Not only is it one of the best sheer white nail polishes I've tried, but it also lasts really well coupled with a top coat. I used Essie's Gel Couture Top Coat with it and it easily lasted a week without major chipping. The colour is layerable, so you can build up the coats to the intensity you require. One coat is like a "no-makeup" makeup look for your nails, two coats perfects them further and a third coat gives me the milky look I've been chasing. I also like that this nail polish isn't a brilliant white—instead, it has a cream undertone that looks flattering on all skin tones. I know I'll be picking up another bottle soon.
Shop Now:
Why Trust Us
AtBest Knockoff Luxury Clothing
UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman
Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
-
This Flat-Shoe Trend Makes Cropped Skinny Pants Look the *Most* Fall 2025
PSA.
By Allyson Payer
-
If the Ease of Jeans and a T-Shirt Came in Dress Form, It Would Look a Lot Like This…
Spotted in Brentwood on Kendall Jenner.
By Eliza Huber
-
This Is *the* Pretty Dress Trend to Wear With Tights and Heels If You Want to Get Compliments This Fall
Trust us.
By Nikki Chwatt