Who What Wear Who What Wear
flag of US
US
flag of Australia
Australia
flag of UK
UK

shop with isa

  • Trends Trends
      • sub-nav-trends
        • View all Trends
        • Spring
        • Summer
        • Fall
        • Winter
        • Runway
  • Outfits Outfits
      • sub-nav-outfits
        • View all Outfits
        • Airport Style
        • Office
        • Street Style
        • Vacation
        • Party
  • Shopping Shopping
      • sub-nav-shopping-guides
        • View all Shopping
        • Denim
        • Dresses
        • Handbags
        • Shoes
        • Luxury
        • Basics
        • Jewelry
        • Under $100
        • Swim
        • Lingerie
        • Promo Codes
        • Livestream Shopping
  • Beauty Beauty
      • sub-nav-beauty
        • View all Beauty
        • Hair
        • Skin
        • Makeup
        • Nails
        • Fragrance
  • Editors in Residence
  • Podcast Podcast
      • sub-nav-podcast
        • View all Podcast
        • Who What Wear Podcast
        • Second Life
  • Living Living
      • subnav-living-us
        • View all Living
        • Travel
        • Home
        • Wedding
        • Parenting

shop with isa

  • NEWSLETTER
  • Don't miss these
    An image of a soft white manicure.
    Nails Here Before Your TikTok Algo: 6 On-the-Rise Nail Polish Colors to Try in 2026
    2026 Short Hair Trends
    Hair My Hair Is Long, But These 7 Trending Bobs, Lobs, and Pixies Are Convincing Me to Go Short in 2026
    French writer and editor Eugenie Trochu poses for a mirror selfie wearing an animal-print faux-fur print coat, a gray beanie, tan sweater, distressed ripped jeans, and Timberland boots
    Shopping I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026
    Chimi; Olga Joan; Rue Sophie; Paloma Wool; Permanent Vacation.
    Shopping It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends
    A collage of Daisy Edgar-Jones and Zoë Kravitz wearing different hairstyles trending in 2026.
    Hair Confirmed by Daisy Edgar-Jones, Zoë Kravitz, and Pro Stylists: 8 Haircut Trends Already Shaping 2026
    Collage of adidas sneakers, sunglasses, and toteme bag
    Shopping No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026
    Photo of rich brown nails
    Nails I Could Have a PhD in Predicting Nail Trends—8 Manicures I'm Expecting to Soar in 2026
    Promo image for Elle Fanning's January 2026 cover story forBest Knockoff Luxury Clothing
.
    Cover Features The Wondrous World of Elle Fanning
    Nordstrom Best Skincare and Bodycare
    Skin My Friend Wants Immaculate Skin By 2026—21 Gems I Put Her Onto
    Photo collage of Odessa A'zion, Justine Skye, and Chase Infiniti wearing 2026 hair trends
    Hair From NYC to Paris: Top Stylists Weigh in on the 13 Hair Trends Poised to Dominate 2026
    @annabelrosendahl in brown nour hammour shearling coat
    Luxury Expensive But Worth It—the Best Designer New Arrivals That Scream 2026
    collage of influencers wearing 2026 fashion items
    Trends The It-Girl Edit: 8 Things They're All Wearing Right Now
    Emma and Gwen Walsh
    Shopping My Sister Wants a 2026 Rebrand—30 New Wardrobe and Beauty Staples I Texted Her
    Woman is wearing a white button down top and black skirt while holding a handbag with lots of accessories. She is also wearing sunglasses.
    Shopping The Key to Elevating Your Favorite 2026 Looks Is Stunning Shoes and Accessories—I Like These 37
    An image of actress Maude Apatow wearing a vintage bob hairstyle and looking at herself in the mirror.
    Hair Mark My Words: You're About to See the "Crinkle Cut" Everywhere in 2026
    By Who What Wear
    published 29 January 2026
    in Features
    Who What Wear
    Read more
    Collage of content creators testing beauty products
    Beauty We're 21 Days Into 2026—These 24 Beauty Gems Already Have a Hold on Me New Year rebrand, anyone?
    by Aniyah Morinia
    Selena Gomez, Ayo Edebiri, and Li Jun Li at the Golden Globes
    Makeup The Golden Globes Brought Back Red Carpet Beauty, Baby—32 Celeb Looks That Epitomize Elegance From Ariana Grande's sculpted cut crease to Alison Brie's new Birkin bangs.
    by Kaitlyn McLintock
     
     
    Best Ayo Edebiri Beauty Looks
    Makeup Ayo Edebiri Basically Wrote the Rule Book for Fresh-Faced Makeup—9 Looks on My Inspo Board Take notes.
    by Maya Thomas
    Sephora beauty product collage
    Beauty New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat From vacay-ready scents to a city-proof setting spray.
    by Kaitlyn McLintock
     
     
    Latest in Beauty
    Margot Robbie with long, windswept waves
    Hair Margot Robbie's Wuthering Heights Waves Whisper Dark Romance—This Unexpected Hair Tool Can Re-Create Them It's giving "yearning on the gloomy Yorkshire moors."
    by Kaitlyn McLintock
    art on short nails
    Nails I'm Obsessed With Short Nails—19 Designs on My "To-Request" List From chic to playful, the opportunities are endless.
    by Sabrina Talbert
     
     
    Photo of a white lace nail look
    Nails Soft, Elegant, and Perfect for February—This Pretty Nail Trend Proves Romance Isn’t Dead A fresh take on classic neutrals.
    by Jamie Schneider
    Image Lori Harvey wearing date-night-ready makeup.
    Makeup IMO, the Best Date-Night Makeup Whispers Sizzling Romance—10 Looks I'm Itching to Copy Screenshot these for later.
    by Alyssa Brascia
     
     
    Latest in Features
    collage of influencers wearing 2026 fashion items
    Trends The It-Girl Edit: 8 Things They're All Wearing Right Now We have our first batch of 2026 It items.
    by Allyson Payer
    Gif of Polaroid photos taken at theBest Knockoff Luxury Clothing
 and Free People Sundance studio.
    Celebrity Reporting From Sundance: The Buzzy Talent and Films to Have on Your Radar This Year Coming to you from our Park City photo studio with Free People.
    by Jessica Baker
     
     
    Headshot
    Living The Five Pairs of Jeans Everyone Should Own According to a denim expert.
    by Madeline Hill
    @emilisindlev in one of the 2026 sneaker trends.
    Shoes I Live in New York—These Are the 2026 Sneaker Trends I Predict It Girls Will Adopt First New year, new sneaker trends.
    by Ruby Ford-Dunker
     
     
    Who What Wear

    • about us
    • Contact Future's experts
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    • Contact us
    • Contact Future's experts
    • Accessibility Statement
    • Advertise with us
    Add as a preferred source on Google

    Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.