Woke Up and Suddenly This Trend Is Cool Again

Bella Hadid just wore a cowl neck dress in Paris. You read that right—a cowl neck. Maybe I have been hiding under a rock, but I have not seen a true cowl neck in quite some time. I'm not talking about those pretty silky Reformation tanks everyone owns. I'm talking about a good old-fashioned bunched-up cowl at your neck. Up until this point, I honestly thought we wouldn't see the return of the cowl neck for at least a couple more years, but sure enough, Bella Hadid had her own timeline in mind.
Waking up to this news (and the acceptance that this outfit was actually cool) clearly took me by surprise. Are cowl necks officially back? Are they cool now? Is this a trend we need to start wearing ASAP? I think it's safe to assume that if Bella wore one, It girls all over will adopt the trend in no time, including Instagram stars, celebrities, and more. Her styling of the trend was of course spot-on, as she adorned her look with a leather beret, platform Dr. Martens, and a coat that will cause any fashion lover to turn green with envy. Before you scroll on, brace yourself, because there's a whole lot of cowl waiting for you.
On Bella Hadid: Sankuanz S/S18 coat; Vivienne Westwood AW17/18 dress; Dr. Martens Jadon Boots ($170)
Shop cowl necks:

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. Here, she leads and managesBest Knockoff Luxury Clothing 's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Bella Hadid Just Put a Sexy Spin on the Runway Trend You'll See Everywhere in 2026
Leave it to Hadid and Victoria's Secret Creative Director Adam Selman to reimagine a major ready-to-wear runway trend.
-
These Loafers Have Had a Cult Following for 70 Years, But in 2025, You'll Only See Them Styled Like This
Bella Hadid gets it.
-
According to It Girls, You Should Only Wear Skinny Jeans If It's This Trend With These Shoes
Confirmed by Bella Hadid in Paris.
-
Bella Hadid Just Wore 2026's Biggest Accessories Trend in Paris
It girl approved.
-
Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim Trend
Model-off-duty elegance to the max.
-
Bella Hadid Just Wore the Elegant Heel Trend French Women Are Favoring Over Sandals
It's got that je ne sais quoi.
-
Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1
Hurry, there are only a few sizes left.
-
Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This Year
Summer 2025 summed up in one outfit.