After the months of trousers and thick wools, now is the time to fling off the layers and snap up those It dresses right in time for the sunshine. So, to go with my sunny day sandals and museum of earrings, I always head to Free People when the weather starts to turn. It's my secret source for bohemian dresses that you won't keep bumping into on your commute. The Philadelphia-based brand might not be as known in the UK as it is in the States, but I predict that once you see its latest collection, you'll want to channel your inner Stevie Nicks.
@chloekathbutler wears Free People's Onda midi dress.
The first sign of seasonal shift and I turn into a hippy. Anyone else? If floaty, printed, slightly retro midi and maxi dresses become your go-to, then we likely will share the same taste in shopping destinations. So listen up, because I'm about to share a bit of useful intel with you (don't worry—you can thank me later).
@emmanuellek_ wears a Free People balloon-hem midi dress.
What's more, I often find that Free People's dresses are of a better quality than you'd find elsewhere on the high street. Rather than more cost-effective obvious prints, for example, you'll find embroidery on linen instead. In the place of cheaper elasticated waistbands, you'll discover cinched, full-skirted silhouettes or cutaway details. It's partly down to the in-house designs but also a credit to the buying team, which cherry-picks a mixture of pieces from other niche brands as well.
Who What Wear UK's Editor-in-Chief, Hannah Almassi wears Free People's Oasis midi dress.
Basically, if your icons range between the Olsens circa 2005 and Talitha Getty in the '70s, you've come to the right story (and the right online store). Keep scrolling to shop my top Free People dresses (before I buy them all). They're a versatile, all-weather option well worth investing in, and believe me, your wardrobe will be grateful.
Shop Our Free People Dress Edit
A perennial bestseller.
The drop waist detail is seriously good.
Such a flattering shape for every body.
Understated and easy to dress up or down.
From the shirring to the low back, there's a lot to love about this dress.
A very cool take on the denim midi.
Just add sandals and a basket bag.
This comes in five other shades, but this soft sage has all my attention.
Polka dots are back in business for summer 2025.
I don't know whether its the sleeves or the pretty blue shade, but everything about this is incredibly elegant.
Destined to be a holiday favourite.
How sweet is this?
Bubble-hem dresses are having a moment.
A boho dream.
The draping on this midi is everything.
This playful summer dress comes in an impressive 26 shades!
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