For the Past 5 Years, I've Bought All of My Favourite Dresses From This Brand
Looking for the best dresses for your wardrobe? Start your search at Free People, as recommended by our editors. Scroll down to shop my edit.


After the months of trousers and thick wools, now is the time to fling off the layers and snap up those It dresses right in time for the sunshine. So, to go with my sunny day sandals and museum of earrings, I always head to Free People when the weather starts to turn. It's my secret source for bohemian dresses that you won't keep bumping into on your commute. The Philadelphia-based brand might not be as known in the UK as it is in the States, but I predict that once you see its latest collection, you'll want to channel your inner Stevie Nicks.
@chloekathbutler wears Free People's Onda midi dress.
The first sign of seasonal shift and I turn into a hippy. Anyone else? If floaty, printed, slightly retro midi and maxi dresses become your go-to, then we likely will share the same taste in shopping destinations. So listen up, because I'm about to share a bit of useful intel with you (don't worry—you can thank me later).
@emmanuellek_ wears a Free People balloon-hem midi dress.
What's more, I often find that Free People's dresses are of a better quality than you'd find elsewhere on the high street. Rather than more cost-effective obvious prints, for example, you'll find embroidery on linen instead. In the place of cheaper elasticated waistbands, you'll discover cinched, full-skirted silhouettes or cutaway details. It's partly down to the in-house designs but also a credit to the buying team, which cherry-picks a mixture of pieces from other niche brands as well.
Who What Wear UK's Editor-in-Chief, Hannah Almassi wears Free People's Oasis midi dress.
Basically, if your icons range between the Olsens circa 2005 and Talitha Getty in the '70s, you've come to the right story (and the right online store). Keep scrolling to shop my top Free People dresses (before I buy them all). They're a versatile, all-weather option well worth investing in, and believe me, your wardrobe will be grateful.
Shop Our Free People Dress Edit

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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