This Summer's Hottest Swimwear Trend Probably Isn't What You'd Expect
Bella Hadid and her model gang might be championing the sort of high-cut thong bikini bottoms that are synonymous with the ’90s, but there’s more demure swimwear movement going on in the real world right now. The term “modest bikini” is being furiously looked up on Pinterest, while fashion marketplace Lyst reported that bikinis with high waists (which are typically much lower cut than the ’90s hip-bearing styles) were the most searched-for shape in the UK last year.
And it's not all about bikinis. Scroll through your Instagram feed and you'll likely spot a number of influencers in a demure one-piece in place of daring cut-out iterations, meaning the modesty trend extends to all areas of our swimwear.
So if you're more into modesty dressing for the beach than baring all, you'll be pleased to hear the choice is plentiful right now with the likes of J.Crew, Mango, ASOS, and H&M offering up a whole host of covetable options. Scroll through the gallery below to shop some of our favourite styles.
This is the perfect choice for curvy silhouettes.
We're so into square necklines right now.
This post was originally published at an earlier date and has since been updated.
-
Calling It Early: This Will Be Summer's Biggest Sandal Trend
Easy, breezy.
By Michelle Scanga
-
Did Meghan Markle Really Just Share a Link to Everything in Her Closet?
Well, at least her favorite pieces.
By Eliza Huber
-
Sorry, Denim Shorts, But These 5 Replacements Are Very 2025
Heard it here first.
By Michelle Scanga
-
Fact: Stylish Women in Italy, France, and NY Will Ditch Everything to Wear This Elegant Dress All Summer
Manifesting warm weather right now.
By Lauren Adhav
-
Non-Dated Ways to Style Classic White Sneakers This Summer
These outfits are so fresh.
By Michelle Scanga
-
I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items
Standout selects.
By Bobby Schuessler
-
The 30 Items That Will Define Style This Spring
From Prada to Phoebe Philo.
By Eliza Huber
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring Outfit
These are all so chic.
By Audry Hiaoui