This New $30 H&M Swimsuit Is a Dead Ringer for January Jones's
I'd argue that January Jones has one of the best swimsuit collections in Hollywood—just one glance at her Instagram account will provide plenty of evidence. So when I came across a new H&M swimsuit at a fantastic price that looks like a dead ringer for one on Jones's 'gram, I knew I had to share.
The high-leg one-piece swimsuit is reminiscent of Pamela Anderson's iconic Baywatch suit from the '90s, but make no mistake: There's nothing dated about it. A red one-piece is as classic as it gets, and it's a swimwear trend that's guaranteed to never go out of style. Scroll down to shop H&M's new swimsuit, and see how January Jones wears it.
How do I love thee? Let me count the ways: the sultry plunging neckline, the classic shape, and the punchy color all make for an excellent swimsuit investment. It also comes in baby blue if that's more your speed.
Shop More Red Swimsuits
This strapless version at Mango is also a worthy contender.
Next, Hailey Bieber is about to make this $30 summer hat sell out.
Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
Romantic Lace! '80s Leather! H&M Studio's Holiday Drop Has 2025's Most Anticipated Trends
See Amelia Gray's handpicked edit.
By Anna LaPlaca
-
31 Maxi Coats From Shopbop, COS, and Mango That Have My Undivided Attention
Floor-sweeping styles only.
By Caitlin Burnett
-
Black Friday Is Almost Here—This Is Everything I'm Loving From Madewell, Revolve, and H&M
Save these styles to shop during Black Friday.
By Chichi Offor
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, andReplica Store
These are too chic to pass up.
By Jennifer Camp Forbes
-
I Just Found the Perfect $20 Alt for Kaia Gerber's Chic French-Girl Flats
Hurry—they're selling quickly.
By Nikki Chwatt
-
The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber
-
30 Incredibly Chic Finds I Regret Not Buying This Week FromReplica Store, H&M, and Zara
So many gems. So little time.
By Jennifer Camp Forbes
-
The $55 H&M Bag I'm Buying Instead of The Row's Margaux
At least while I save up.
By Eliza Huber