The Bag It Girls Carried 10 Years Ago Is in High-Demand Again

If you were to think back to some of the most iconic fashion items between 10 and 15 years ago, a few items would probably flash through your mind: Von Dutch caps, Ugg boots (worn with denim miniskirts, obviously), and the iconic Balenciaga Motorcycle “City” bag.
The latter style (designed in 2000 by Nicolas Ghesquière) hung on the wrist of every It girl from Paris Hilton to Lauren Conrad in the early and mid-2000s. Flash-forward to 2016 and the silhouette began resurfacing when Mary-Kate Olsen stepped out with it. Now it’s reclaiming its place as a certified must-have thanks to its inherently cool slouchy silhouette.
We actually caught up with Charles Gorra, CEO and found of Rebag, to back us up on the rise in the bag’s popularity. “This bag has been around for 18 years; it became a classic and then somewhat plateaued,” Gorra explains. “But since the graffiti print launched a few seasons ago, clients have been clamoring for it again.” That’s right: The City bag is now proving to be a best seller in 2019.
Keep scrolling to take a trip down memory lane with a few throwback snaps of celebs with the Balenciaga stunner. See see how fashion girls of today are styling the bag, and shop it for yourself along with other designer-handbag staples.
Lauren Conrad consistently embraced the bag like with this perfect winter outfit back in 2012.
Ashley Olsen showcased the iconic bag here in 2004 during New York Fashion Week.
Chanel Iman coordinated her outfit with a purple silhouette back in 2009.
Here, Lily Aldridge showcases the It graffiti style out and about in New York City.
The graffiti silhouette shines against a contrasting plaid suit like this fashion week goer is highlighting.
Smaller iterations, including crossbody styles, are also popular right now; we’ve been seeing throughout fashion month.
Yet another recent photo of the must-have bag among the street style set.
Shop the It bag:
Now, shop more designer It bags:
Next, check out more It handbag styles to shop now.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years atBest Knockoff Luxury Clothing , currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers likeReplica Store, Shopbop, and Net-a-Porter and is at the forefront ofBest Knockoff Luxury Clothing 's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
You Had Me at 50% Off—25 Chic Gap Sale Finds That Will Be Instant Summer Closet Staples
One step closer to effortless outfits.
-
Put Down the Boring Leather Tote—Every Stylish New Yorker Is Carrying This Colorful Bag Trend Instead
Spotted in London and the French Riviera, too.
-
If You're Over the Navy-Bag Trend, This Is the Buzzy Handbag Color Fashion People Want Now
Summer's biggest bag color trend is here.
-
Wait, Is This About to Be The Row's New It Mini Bag?
Elsa Hosk seems to think so.
-
The Quietly Cool Handbags Taking Over Seoul (and Your Instagram Feed Next)
Only the best of the best.
-
Shopbop Has So Many New Discounted Gems—I'm Losing It Over These 27 Sale Finds
Summer standouts at up to 70% off.
-
8 Pieces That Are the Secret Sauce to an Incredibly Chic Summer Outfit Rotation
Getting ready just got so much easier.
-
Just the 29 Best Bags of Summer 2025
From Tory Burch to Prada.