3 Items I'd Never Buy in the High Street Sales, and 3 Pieces I Would

As someone who has worked in the fashion industry for 15 years now, I've seen the rise and fall of hundreds of trends. It makes me a bit of a weary shopper but a conscious one, and that's no bad thing; I like to only invest in pieces that I know will go the distance. Rather than get swept up into Wholesale Replica Bag this or that, I try to tailor each season to my personal style DNA, and that's precisely how I approach the Christmas sales on the high street.

There are certain colours, cuts and key pieces that just suit me and the way I like to dress, but I've also come to be able to pinpoint the most classic and worthwhile wardrobes for the wardrobes of many others. We may not have the same taste, but there are certain capsule closet essentials that are never a bad idea to stock up on if you know you wear them heaps already—perfect knits, easy trousers and comfy shoes are all up there for me. Additionally, I can also spy a trend that has longevity or the potential to boomerang back around again. For example, if you buy into a particular kind of classic print—say ditsy floral or leopard—there is a chance said pattern might fall out of favour for a couple of years, but it will always, always return. 

Things I would never buy in the sales?

1. Daring trends that I've haven't already worn and decided are "me".

2. Pieces that are low in quality and comprised of very synthetic fabrics (ie an acrylic knit that will bobble as soon as you unpack it).

3. A size too small! As much as I'd like to convince myself I'll lose weight and something will look amazing in a few months' time, it never tends to happen.

Things I would buy in the sales?

1. Multiples of something that I already own or a piece I discover that fits well and feels like great quality.

2. Classics and staples—especially ones that are normally more expensive.

3. Something that is a size (or more) too big, because you can always get it tailored to fit.

From COS to Boden, Arket to Other Stories, I've filtered through thousands of discounted products to bring you the items that are actually worth investing in during the Boxing Day sales on the high street. Keep scrolling to shop my timeless edit. 

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.