A Lesson in Styling Sneakers From Someone Who Owns Over 300 Pairs
Sponsor Content Created With Balmain
Everyone has that one item that immediately gives them a ready-to-take-on-the-world attitude the second they put it on. It may be a pair of perfect-fitting jeans or a chic statement accessory or even a specific lipstick shade. For Beija Velez, basketball player turned model turned L.A. cool girl, it has always been a pair of fresh sneakers. The self-declared sneakerhead owns—wait for it—over 300 pairs of kicks and counting.
I was 0% surprised to discover that her current favorite pair is none other than Balmain's BBold sneakers. The name is fitting, as the elevated, chunky-sole shoes really do inspire whoever is wearing them to be bold and use fashion for self-expression, something that Velez has been promoting for years. I can't think of a better time to invest in a pair of footwear that elevates not only your looks but your confidence, too. And if you're going to buy luxury shoes, a pair of sneakers you can wear every single day is a guilt-free choice.

Velez's love of basketball, and subsequently sneakers, all started at a very young age. She began playing the game at just 4 years old and was competing across the country by the age of 8. "My brother would be hooping in the cul-de-sac with the neighborhood boys, so I started tagging along and fell in love with the game," she says. "Basketball is art to me. It's like poetry in motion. I'm in love with the upbeat pace of the game, the swag, and the overall energy that comes with it."
For Velez, sports and fashion go hand in hand. "Sneakers are built in my DNA, and I love the storytelling that comes with different pairs of kicks," she explains. When selecting a new pair, the athlete in her will tell you that even off-the-court comfort is key, making the BBold an obvious choice.

Her favorite aspect of the shoes? "I love the elevated sole and dramatic silhouette of the Balmain BBold sneakers. I also love the colors that contrast the white to really make the overall design pop. The shoes are fly." I couldn't agree more, and my fashion-editor brain can't help but call out the styling versatility of the sneakers too.
For an off duty look, Velez expertly pairs her BBold kicks with an elevated denim-on-denim 'fit but notes she'd also style the sneakers with a tracksuit for a more casual vibe. "I feel like getting dressed is a form of expression and displays the energy I'm feeling inside," she explains. If a pair of sneakers can spark the type of confident, powerful energy she's currently exuding, then count me in.
Michaela Bushkin is the fashion and luxury director on the branded content team, leading the strategy for our fashion and luxury partners. She specializes in content creation and styling for photo and video shoots, specifically acrossBest Knockoff Luxury Clothing and Marie Claire. She spends her free time online shopping (or "researching" as she likes to call it), and exploring all the best restaurants, art exhibits, and coffee shops NYC has to offer.
-
Sure, Ballet Flats are Fine, But Women Over 50 Love This Controversial Flat Shoe Trend InsteadBye-bye, heels.
-
Every Time Bella Hadid Wears This Sneaker Trend, It Looks So Rich—I Found 13 Pairs Starting At $37Brown sneakers for the win.
-
Serious Fashion People Are Overlooking Designer Sneakers for This Rich Pair That's Only $36They're styling them with everything from jeans to wide-leg pants.
-
I've Given Up Chunky Sneakers, and Only Care About This Trendier Style (and My Favorites are On Sale for Black Friday)Chic. Period.
-
If You Want Your Sneakers to Look Elevated (Not Basic), Wear Them With These Pants Instead of JeansThis easy swap will work wonders to make your outfits look more sophisticated.
-
I'm a Shopping Editor—These Are the Cool Shoes I Care About From theReplica Store Black Friday SaleTake up to 60% off 2025 shoe trends inside.
-
Sneaker Haters (Myself Included) Loved This Cute Shoe Trend, and the $100 It Pair Is Finally Back in StockThe viral Adidas.
-
I'm Over Basic Sneakers—Here's My Editor-Approved Cool Adidas Wish ListShop up to 60% off Black Friday selects.

