(Image credit: @emma.walsh; Courtesy of Skims; Courtesy of Jennifer Behr; Courtesy of Vacation Inc; Original illustration: Ally Quirk)
I’m an east-coast girl at heart. I think New England is so charming with its rich history, beautiful architecture, and quaint little towns that each have their own personality. Every summer, my family and I visit our favorite coastal spots, so I need to pack outfits to match. Provincetown is first on our itinerary, and I’m thinking bright colors and trendy accessories to match its playful energy. Next, I’ll be basking seaside on Martha’s Vineyard, so beachwear is a must. Thirty miles east of Martha’s Vineyard is the island of Nantucket, which has a quiet-luxury, nautical-inspired style. Then there’s Newport, which is so fitting with the old-money aesthetic—it’s famous for the regal mansions owned by wealthy families during the Gilded Age. And lastly, the coastal, mountainous wonderland of Acadia, where chic activewear is necessary for all the outdoor activities. I’m currently packing as I write this, so keep reading to see what I’m bringing for each destination.
This pristine island has a nautical and quiet-luxury aesthetic that’s all its own.
Must-see places: Sconset Bluff Walk, Jetties Beach, and Nantucket Inn
J.Crew
Garçon Cotton Voile Shirt
A crisp blue-and-white button-up says "East Coast summer” to me. Pair it with a bikini for the beach or with linen trousers for an elegant dinner.
Eugenia Kim
Mirabel Grosgrain-Trimmed Straw Sunhat
A sunhat is the chicest way to protect your face from the sun. The ribbon accent on this one is so adorable.
J.Crew
Starfish Stud Earrings With Pavé Crystals
I have a thing for ocean-inspired jewelry. I love how these studs glimmer in the sunshine.
H&M
A-Line Cotton Skirt
Midi skirts are a must whether or not you’re on vacation. They look so elevated without even trying. At under $50, this one is such a steal.
Cay Skin
Isle Lip Balm SPF 30
This wins my award for the best SPF lip balm. It imparts a sheer wash of color that looks like you just bit into a cherry popsicle. It also tastes so sweet and delectable.
Hermès
Oran Sandal
These iconic sandals will always be in style. The brown color matches every summer outfit.
Located on the tip of Cape Cod, Provincetown is a super-creative and energetic destination that's popular among the LGBTQ+ community.
Must-see places: Commercial Street, Race Point Beach, Herring Cove Beach
Hunza G
+ Net Sustain Pamela Seersucker Swimsuit
Yeah, you’ll stunt on the beach in this swimsuit. The high-leg cut is retro, but the Barbie-pink color is so 2023.
Vacation
Classic Lotion SPF 50 Sunscreen
If you could bottle up summer nostalgia, it would smell like this sunscreen. It has tropical notes of coconut, banana, aloe, and even swimsuit lycra.
Quay Australia
Hyped Up Polarized Square Sunglasses
It’s a Barbiecore summer, so I’m adding a pop of pink to every outfit with these sunnies.
MAC
Squirt Plumping Gloss Stick
Keep this all-in-one lippie on deck. It plumps up your lips with spicy ginger and capsicum as well as cooling menthol. These come in a whole rainbow of colors, but you already know I’ll be reaching for the pink one.
Inkbox
Tiny Dancers Semi-Permanent Tattoo
Semi-permanent tattoos are the perfect way to test out a tat—you get the look minus the commitment. These butterfly ones are so delicate.
Skims
Zip Front Sleeveless One Piece
Make a splash in this electric-teal one-piece. The zipper detail is so trendy.
Only an hour ferry ride from Nantucket, Martha’s Vineyard has adorable 19th century cottages and beautiful, expansive beaches, including the one where Jaws was filmed.
Must see places: South Beach, Aquinnah, Camp Meeting Association Cottages
Hunza G
+ Net Sustain Seersucker Swimsuit
White one-pieces are so classic and beautifully complement sun-kissed skin.
Jennifer Behr
Asteroidea Bobby Pins
The kind of accessory you’d find in Ariel’s grotto.
Madewell
The Transport Tote: Straw Edition
Raffia is undoubtedly the trend of the summer, so this tote is a must-have.
Pair Eyewear
The Ella
Cat-eye sunnies elevate every beach-day look.
J.Crew
Smocked Midi Dress in Linen
Airy linen dresses look so angelic.
Current State
Bamboo + Amino Mega Moisture Cream
This cream is rich and moisturizing yet light as a cloud. The founder of Current State, Emily Parr, lives on the island of Martha’s Vineyard.
Acadia National Park is an outdoorsy getaway that’s adventurous and peaceful at the same time.
Must-see places: Cadillac Mountain, Ravens Nest, Bar Harbor
ALO
Alosoft Showcase Dress
ALO makes the cutest workout dresses that are also super-high quality. I suggest you add this one to your collection.
Nike
Air Max 90
Air Maxes feel like walking on a literal cloud, so you can wear them all day long.
Sporty
Rich
Green Italic Logo Cap
If you don’t have anything from Sporty
Rich yet, you need to get your hands on something. The cool-girl brand makes the most sophisticated activewear and leisure staples, including this green cap.
Tower 28
SunnyDays SPF 30 Tinted Sunscreen
This tinted sunscreen has a mineral formula but still blends flawlessly for the perfect dewy glow.
Urban Outfitters
Soft
Stretchy Headband Set
Wide, stretchy headbands have made their comeback, and I’m here for it. I’m packing these to keep my hair out of my face and look cute at the same time.
Yazio
Yazio App
This app is a convenient way to make sure you’re fueled up for an active day of hiking and swimming. Download the app to see subscription prices.
Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.