These Brands Are Dedicated to Helping in the Age of the Coronavirus

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(Image credit: Courtesy of Christy Dawn )

A few weeks back, I began to wonder how the fashion industry would respond to the mass upheaval happening in the world. I got my first response when Christian Siriano announced he’d be personally making masks to address the shortage in New York City. Since then, we’ve shifted our own editorial strategy, and fashion-industry leaders have taken up arms to address the toll COVID-19 has taken on employment, the healthcare system, and life itself. As the world changes before our eyes, we as consumers have the power to re-envision what our world will look like and what brands to support and rally behind.

Who wouldn’t want to support the brands that are creating coalitions, maintaining employment, investing in small businesses, and even opening their factories to produce essential medical supplies like face masks? Why wouldn’t we want to consume more consciously and support all those in need during this time? So ahead, we’re shedding light on the fashion brands and retailers that have donated during the crisis (totaling upward of $70 million and 700,000 masks) so that if you do choose to shop during this time, you know what your money is going toward.

AG Jeans

Burberry

BVLGARI

Caleres

Calzedonia

Chanel

Coty

Christy Dawn

Cult Gaia

Dior

Dolce Vita

Dyson

Eileen Fisher

Estée Lauder

Fendi

Fresh

Giorgio Armani

Gucci

Hermès

H&M

J.Crew

Kate Spade

Kendra Scott

Knix

Levi's

Louis Vuitton

MAC Cosmetics

Michael Kors

Moncler

Nili Lotan

Nordstrom

OOKIOH

Prada

Pyer Moss

Ralph Lauren

Reformation

Revolve

Saks Fifth Avenue

Sandro

Sephora

Target

Tiffany Co.

Tory Burch

Universal Standard

Vince

Next: Shop to Make a Difference: Small Brands We're Supporting Now

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Jasmine Fox-Suliaman
Freelance Fashion Editor

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.