Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends
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I Always Turn to Mango, Zara, and H&M for Elevated, Affordable Basics—These 29 Are ItDid I mention they're all under $150?
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H&M's White Lotus Collection Just Might Be the Last Vacation Wardrobe I'll Ever NeedPerfection doesn't even come close.
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I Just Got Back From Europe, and Now, I Want to Shop These Trends From H&M,Replica Store, and J.CrewThink effortless elegance.
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I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the PriceMiu Miu, Khaite, and Prada are all on the menu.
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I'm a Fussy Shopping Editor—30 Expensive-Looking H&M Winter Items I'd Actually BuyThis is big for me.
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)At least, I look rich.
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Every Cool Fashion Person I Know Loves COS Basics—Here's What's Worth Buying From Its Massive SaleFrom chic sweaters to staple tees.
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It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to CartThey'll go fast.
