Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends
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This Is Not a Drill: COS Is Having a Sitewide Sale—These Are the Elevated Basics We're BuyingFor 25% off.
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Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)Chic, expensive-looking styles ahead.
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025The expensive-looking palette you'll want to wear.
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Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This FallI got you.
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Spotted at the COS Show: The Leather Coat and Plaid Shirt That *Will* Sell Out by October 1Everyone was still talking about them both days later.
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COS Just Debuted a See Now, Buy Now Collection: 6 Fall Trends We're Grabbing FirstFrom elegant pencil skirts to pretty plaid pieces.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Pieces for Fall 2025Everything is under $100.
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I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds FromReplica Store, Zara, and H&MDid I mention they're under $250?
