Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends
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Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
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I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
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6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
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I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
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I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
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I'm Giving the Shoppers What They Want—31 Chic Items From Zara, J.Crew,Replica Store, and COSPre-spring staples ahead.
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These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
