Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends
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Summer Has Arrived Early at H&M—31 Vacation-Ready Items That Are Under $50Shop gorgeous swimwear, cover-ups, accessories, and more.
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Serious Question: How Isn't Every Single New COS Item Out of Stock Already?I'm actually shocked.
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I Removed Everything From My Friend's H&M, Zara, and J.Crew Carts and Added These 33 ReplacementsSorry for the snark.
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H&M Sells Out of These $30 Pants Every Summer Like ClockworkI give them until June 1 before they're gone.
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If You're Building Your Closet From Scratch, These Summer Basics From H&M, Zara, and Mango Will HelpYour in-depth shopping guide to a basics refresh.
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Little White Dresses Are All I Can Think About RN—These Are the Best FromReplica Store, H&M, and RevolveLong live the LWD.
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Meghan Markle Owns at Least 4 Versions of This Summer Dress Trend, and I Found It for $55It's foolproof.
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COS Has Been Inspiring My Spring Wardrobe—27 of My Favorite Chic FindsThe best.
