27 Must-See Pieces From My Latest COS, Other Stories and H&M Deep Dive
Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends
Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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