Do you ever scroll through Instagram and get an odd sense of déjà vu, feeling as if you've seen an image—or, more specifically, an outfit—before? As a fashion editor, it happens to me all the time. I'll spot a dress that seems familiar, only to realise it's graced my feed one, two, or three times previously on various other stylish people I follow.
From a specific shoe to a statement handbag, often, several members of the fashion set will be spotted wearing the same item. And while it used to be considered a fashion faux pas to be wearing the same look as someone else, now it is simply the sign of a trending item.
Already this autumn, we've noted multiple influencers in the same dresses from brands including H&M, Song of Style, and Cult Gaia. With Jéan, in particular, has been extremely popular, as influencers have embraced its Andy Dress in shades of both orange and green.
Between knit midi dresses and long-sleeve minis, it's easy to see why the versatile dresses below have gained such popularity and earned themselves the coveted cult-buy status. Interestingly, with each of the seven trending dresses, no two outfits are ever completely the same, as each influencer has put their own unique spin on the garment. Keep scrolling to see seven trending dresses of autumn.
H&M Merino Wool Dress
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Cult Gaia Mariel Off-the-Shoulder Dress
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Faithfull the Brand Gianna Floral-Print Midi Dress
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Song of Style Polly Midi Dress
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With Jéan Andy Dress in Maple
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With Jéan Andy Dress in Forest
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AlexaChung Polka-Dot Dress
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Next up, The biggest autumn/winter 2020 fashion trends you need to know.