How Women From Their 20s to 50s Are Wearing Denim Right Now

Sponsor Content Created With AG

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It’s already December—if you can believe it—and for many of us, this year has shifted the way we dress, go about our day-to-day, and catapulted us into creating a new normal for ourselves. I started noticing the shift with some of the influencers I follow soon after we all started to shelter-in-place back in March. Outfits became more casual; bags became irrelevant; the one wardrobe staple that remained was a trusted pair of jeans.

I've scoured the internet over the course of the better part of this year to find ways that I could make the most of the situation this year. While I was shopping for jeans on AG, I saw that they defined what I was looking for as a Bespoke lifestyle, or in their words, "specifically made for a particular person". To me, this meant that there was a chance to take this year as a blank slate and create new habits for myself that I otherwise would not have to make my life truly mine. There are five influencers who I’ve been following religiously this last year who truly embrace this idea of a bespoke lifestyle: Grece Ghanem, Amy Lefévre, Jen Azoulay, Sabrina Mohamed, and Madelynn Furlong. These well-dressed women have proven that one can still look *high* fashion even when wardrobe choices are pared down to the basics, and have allowed themselves to take this year and tailor it to make it their own. I got in touch with each of them to chat about style in 2020, how denim fits into their day-to-day, and how they’ve created their new normal.

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(Image credit: Grece Ghanem)

How have you approached shopping this year, and has your style changed because of it?

My approach to shopping this year did not change. Over the years, I built a wardrobe of clothes that are versatile, of good quality, timeless, and able to be passed down through generations. I’ve also learned to buy because I love the piece and not because it is trendy. As for my style, I always had a penchant for elevated basics with a twist. I have a strong-yet-graceful style that represents modern women who seek empowerment and is pretty much in harmony with my mood. Style is personality-related, and you can not be stylish if you lack self-confidence.

What’s one habit you've added to your every day to keep it from feeling ordinary?

Staying curious and active, and connecting to my childhood by maintaining a sense of humor helps keep my every day from feeling ordinary.

How have jeans become your dress-up item

People who are close to me know very well that I live in denim. Denim for me is basic, practical, and timeless with endless possibilities to style. For my outfit, I chose to pair my AG Patchwork Jacket with my AG Bespoke Straight Jeans to get the denim-on-denim look.

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(Image credit: Amy Lefévre)

How have you approached shopping this year, and has your style changed because of it?

As with everyone, I have mostly been shopping online. There are some great benefits to this since so many platforms have started to increase their inventory and selections.

What’s one habit you've added to your every day to keep it from feeling ordinary?

Books! It's always fun to dive into a new story and imagine a new environment.

How have jeans become your dress-up item?

Trips to the grocery store or walking around my neighborhood have become some of the highlights of my day, and jeans are a way I can create a stylish but comfortable look.

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(Image credit: Jen Azoulay)

What does living a bespoke lifestyle mean to you?

It means to create for yourself a lifestyle that fits your needs and dreams. Being independent so you're able to make your own choices and not fit in the boxes society wants to put you in.

What’s one habit you've added to your every day to keep it from feeling ordinary?

I like to wear jewelry. Rings, cool brooches, and stacking earrings can easily elevate your style, even if you are wearing jeans and tees. It describes your own style and makes it your own.

How have jeans become your dress-up item?

Jeans are always my go-to for everything. I dress them up with blazers, leather jackets, T-shirts, or turtlenecks. Jeans just go with everything and all kinds of shoes.

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(Image credit: Sabrina Mohamed)

What does living a bespoke lifestyle mean to you?

This year has changed my shopping habits because I have become more mindful of what I buy. I have also found myself gravitating toward more loungewear and other items that are comfortable enough for me to hang out in.

What’s one habit you've added to your every day to keep it from feeling ordinary?

I've been spending time baking a lot more to make sure each day doesn't blur into one.

How have jeans become your dress-up item?

Due to the changes we are all experiencing, jeans are definitely the dress-up piece that makes me feel like I'm trying more that particular day.

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(Image credit: Madelynn Furlong)

How have you approached shopping this year, and has your style changed because of it?

I've definitely found myself really stuck in the jeans-and-a-T-shirt vibe, which I don’t mind at all. I find that I am shopping more for statement pieces and really comfortable denim.

What’s one habit you've added to your every day to keep it from feeling ordinary?

I make myself a really delicious almond-milk latte every morning, and of course, I’ve been making my own almond milk during quarantine. It’s been the best new habit.

How have jeans become your dress-up item?

I’m pretty much in jeans day in and day out this year. Adding a statement sweater or jewelry to my everyday look makes it feel more dressed up.

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Nayiri Mampourian
Senior Fashion Editor, Branded Content

Nayiri isBest Knockoff Luxury Clothing 's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!