I'm signed up for pretty much every cool brand's newsletter, but few get me as excited as when one from Dôen pops up in my inbox announcing a new collection has dropped. Luckily for all of us, the brand released the first chapter of its fall collection this week, and you should probably jump on it quickly, as items are flying out of stock. Dôen's dreamy campaigns are always shot in stunning locales, and trust me when I tell you that the clothes look as amazing IRL as they do on the models. For the fall collection this year, Dôen embarked on one of the most picturesque lands in the world: France (specifically, Château de Gudanes in Southern France).
The campaign features longtime Dôen model and muse Alex Noiret (who is French American), and the collection is infused with that effortless French-girl aesthetic that stylish women around the world love to emulate. There are plenty of easy, versatile dresses; pouf-sleeve tops that look incredible with denim; beautifully knitted cozy sweaters; and more. Model and quintessential Parisian girl Louise Follain is already wearing one of the pieces from the collection, which is proof that it's going to be a hit among French women (and everyone else). Keep scrolling to shop some of the must-have pieces from the collection or, at the very least, revel in the beauty of the campaign.
Wait until you see the stunning pink hue this comes in too.
Styling this skirt exactly as it's done here is recommended.
One of Dôen's most popular tops just keeps getting better.
You need to see how stunning this print is up close.
No one makes ruffles look as sophisticated as Dôen does.
I don't know about you, but I wouldn't ever want to take this off if I owned it.
The perfect top to make that awkward summer-to-fall transition more bearable.
Wear this with sandals now and ankle boots come fall.
Anyone else officially ready for fall now?
The perfect shoes to wear with every single item in the collection.
Next up, seven pretty fall dresses to put on with boots and call it a day.
Opening Image: Dôen
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