So Here's the Only Way I'll Wear My Jeans This Year

There's no question about it—denim is the big trend of 2021. From the rise of heritage brands to a backlash against skinny jeans (sorry, but baggy and looser fits are where it's at), there's a whole new world of denim-related ideas to get acquainted with. Over the past few weeks, we've seen a sharp increase in denim items infiltrating the new-in sections of our favourite affordable retailers, and even the most highbrow of high-fashion houses are betting on this humble textile for the season ahead. My Instagram feed is full of the stuff, and it's come to give last year's loungewear a run for its money.
It seems counter-intuitive that during a time when we've all been seeking comfort from our clothes denim would play such an important role, but jeans (and their many denim-rendered siblings) are very much on the agenda for spring and beyond. As assistant editor Elinor Block stated in her recent denim report, searches for jeans on Lyst are up by 23% in the last month. Many luxury stores told us on multiple occasions throughout 2020 that denim sales were surprisingly strong. Cult cuts are already popping up (looking at you, Agolde Criss Cross), and I'm here to talk about a particular denim-centric outfit that is proving to be one of the season's coolest-looking and most reliable ways to get dressed: double denim.
The difference for double denim in 2021? It's all about blue hues. Whether shirt and skirt or jacket tucked into jeans, true blue shades worn together is what looks most current. Keep scrolling for the double-denim outfits that have caught my eye.
Style Notes: Perhaps one of my favourite looks of 2021 thus far, Yaminah's sherpa-jacket and straight-leg-jeans combo is simple but very effective. Perhaps it's the subtle unbuttoning of her jacket, or maybe it's the addition of interesting accessories—either way, I'm digging it.
Style Notes: This kind of raw indigo blue is really trending again, and it does look extra chic with tan accessories.
Style Notes: You can do double denim in unexpected ways, like Hodan shows you here with her mismatched jeans and denim bag.
Style Notes: Your skinny jeans aren't over, no matter how popular looser fits become. And they'll always look nice with a denim shirt and ankle boots á la Lauren.
Style Notes: However, I do recommend trying everything oversize and seeing how chic you feel—it works.
Style Notes: Denim ensembles don't have to be severe—you can add something dainty into the mix, like a frilled collar, and still look 100% chill.
Style Notes: Maja's pared-back uniform just never gets old—try an oversize shirt, straight-leg jeans, and chunky boots for the win.
Style Notes: Tucking denim jackets into jeans is a microtrend within a trend. You're going to see a lot more of this in 2021.
Style Notes: Denim pencil skirts are most definitely back, and they look really sharp with a mismatched jean shirt.
Style Notes: When double denim just isn't enough, do triple!
Style Notes: Super-dark washes are great when you want your denim look to seem that little bit more grown-up.
Style Notes: Cutting off a denim shirt to turn it into a layering tool is an idea I'll be stealing offBest Knockoff Luxury Clothing team member Nell.
Style Notes: Your double-denim look doesn't have to be basic. Here, Celeste takes the idea to the max with her floral and checkerboard two-piece. Cute.
Next up, The Key Sandal Trends of 2021

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
The New Rules of Summer Denim: No Rips, No Fray, No Fuss
See the full set of rules inside.
By Michelle Scanga
-
The Anti Skinny Pants Trend Cool New Yorkers Are Quick to Ditch Their Blue Jeans For
Buh-bye.
By Eliza Huber
-
Every Cool New Yorker Knows These Anti-Trend Flats Look Better With Jeans Than Boots and Sneakers
Classic and chic.
By Eliza Huber
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim Style
Style the jeans like a fashion person.
By Jennifer Camp Forbes
-
Stop the Search—We've Discovered the Cool Denim Trend Every Fashion Person Will Be Wearing Throughout 2025
And 2026.
By Nikki Chwatt
-
If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead
Bring on the luxe-looking outfits.
By Jennifer Camp Forbes
-
9 Top, Jeans, and Shoe Outfit Combos That Fashion People Will Be Wearing This Spring
I plan to re-create these ASAP.
By Jennifer Camp Forbes
-
My Friend Gave Me a $550 Budget to Update Her Spring Wardrobe—Here's What I Ordered
I narrowed it down to eight key pieces.
By Jennifer Camp Forbes