If you grew up in the '90s and/or know anything about fashion from that decade, there's probably a special place in your heart for Dr. Martens. I, for one, remember my first pair of Dr. Martens boots like it was yesterday, and how cool I felt when wearing them. That nostalgia, and the fact that all things '90s are now (still) cool, probably has something to do with the impressive return to popularity the brand has experienced as of late.
In case you had any doubt, Footwear News just confirmed exactly how popular Dr. Martens are right now. The brand made its earnings public today for the year ending in March 2018, and the data shows that earnings climbed 33% to a whopping $57.4 million, with sales advancing 20%. They also pointed out that sales for the Originals category, which is a favorite of It girls like Gigi Hadid (pictured above), Kaia Gerber, and Hailey Baldwin, represents 55% of the brand's total revenue, rising by 29% over the past year.
Feeling the need to have a new pair of Dr. Martens in your life? I feel you. See how cool girls are styling them on Instagram and shop my picks below.
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Just a Reminder: *This* Is the Best Pant Style to Wear With Every Type of BootThey're model-off-duty approved.
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Everyone in Paris Just Ditched Ankle Boots for This Boot Style That's Way More ElegantAnd super sleek.
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*Not* Suede Boots: The Rich-Looking Boot Trend Fashion People Everywhere Are Wearing With Jeans and Skirts for Fall 2025You'll want to add a pair to your rotation.
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*Not* Ankle Boots—the Rich-Looking Shoe Trend That's Quietly Taking Over for Fall 2025Shop the style inside.
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Black Boots Are Fine, But *This* Fall Shoe Color Trend Looks Rich as HellLily James is a fan.
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I Spent Over an Hour BrowsingReplica Store's New Arrivals—34 Standout Fall Finds I Can't Stop Thinking AboutYou'll want to see these.
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Not Skinny, Not Wide-Leg—J.Lo Just Wore Ankle Boots With 2025's Most-Wanted Pant TrendCopy this fall outfit ASAP.
