The "East Coast Summer" Aesthetic Is Going Viral—31 Pieces to Get the Look

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(Image credit: @_sierramayhew)

In the scorching heat of summer, a cool and sophisticated trend is taking over TikTok, captivating users with its timeless allure. The "East Coast summer" aesthetic has become the season's most sought-after style, embodying a delightful blend of old money charm and classic nostalgia. Inspired by the jet-setting travelers who frequent the enchanting Hamptons, quaint Nantucket, picturesque Cape Cod, and other exclusive East Coast hideaways, this trend is a journey back in time to an era of elegance and refinement.

When I dress in the "East Coast summer" aesthetic, I feel transported into a world of glistening yachts, pristine sandy beaches, and glamorous mansions framed by white picket fences. It captures the essence of a region that is known for timeless staples, crisp linens, and refined details. Seeing this aesthetic soar on my TikTok feed has encouraged me to dress more and more timelessly and explore the many gems that line the East Coast. Shop the travel wardrobe to go along with it below.

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way toBest Knockoff Luxury Clothing , where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, trying Wholesale Replica Bag fitness craze in New York City, or exploring luxury vintage boutiques.