They say that the only things that are certain in life are death and taxes, but I know of another one: That Emily Ratajkowksi will be photographed wearing a variety of The North Face puffers around New York City once the temp hits 50 degrees. She's not even in the brand's ads—she just genuinely seems to love these jackets and has been wearing them year after year (in a variety of colors, I might add) since she moved to New York several years ago.
From where I stand, it seems that Ratajkowski is one of the big reasons The North Face puffers sell out every winter, like clockwork. She's certainly contributed to its cool factor, and trendy retailers like Shopbop, Revolve, and Urban Outfitters stock them now. Given that EmRata just busted out one of her first puffers of the season (see below), you can expect a swift sell-out to follow across the internet. I advise shopping now if you're in the market for one. Keep scrolling for my suggestions.
WEARING: The North Face jacket; Ray-Ban Wayfarer Reverse Sunglasses ($193)
Shop Cool The North Face Puffers
-
Hold the Brown and Black Jackets—Experienced Shoppers Are Swapping Them for Ones in This Fancy ColorElsa Hosk wouldn't lead us astray.
-
I Popped Into Zara to Shop for a New Fall Jacket—Here's What Came Home With MeSo many chic styles.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds FromReplica Store, Zara, and H&MDid I mention they're under $250?
-
I Live in Murray Hill—Here Are the 8 Places I Like to Shop for a Fashionable Fall ClosetStylish sweaters and suedes ahead.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right NowDid you say 25% off? Yes, please.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
-
These 32 ElevatedReplica Store and Zara Finds Make Getting Ready So Much Easier (and Chicer)Here's to effortless outfits.
-
5 Summer Trends I'm Glad to Part With, and the 5 I'll Be Wearing This Fall InsteadChic new favorites.
