Given the sheer quantity of trends that come out of any given runway season, standout colors can oftentimes fail to garner the attention they deserve, being deprioritized in reports because of barely there miniskirts, motorcycle tropes, and voluminous silhouettes. But not this season. After a ubiquitous presence at New York and London Fashion Week, no one can deny that red—specifically a vibrant, chili-pepper red—is one of if not *the* standout trend of fashion month thus far, surpassing even the most shocking garments that've come down the runway.
The list of brands that have included at least one bright-red look is endless, with inclusions ranging from Tory Burch and David Koma to Sandy Liang and Proenza Schouler. And it hasn't only found a place on the runways. On the streets outside of shows, attendees in both London and New York have styled the shade to their hearts' content in the form of handbags, hair accessories, eyewear, ready-to-wear, and more. Below, see every way that chili-pepper red has infiltrated fashion month, from the catwalk to the sidewalk.
At Tory Burch, red was among a handful of vibrant colors that debuted, both in head-to-toe form as pictured here and via smaller touches like a bright, layered sweater or kitten-heel pump.
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Come Friday, these will be sold out—guaranteed.
This fuzzy vest is a sensory experience.
An easy wardrobe essential but in a bolder shade that's sure to bring in compliments.
Wearing a bright shade like red doesn't have to be intimidating. Start with one or two pieces in an outfit and then slowly but surely incorporate more and more color into your wardrobe.
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These sculptural Khaite wedges belong in a modern art museum. If you're looking for a statement pair of sandals for spring and summer, I guarantee you won't regret choosing this exact style.
An easy, elevated sweater to pair with skirts, trousers, and jeans alike.
I've seen this mini in person, and it looks and feels so expensive and structured. TBH, $90 is a steal.
Chili-pepper red was at the core of David Koma's F/W 23 show, from the ambience and set to the actual collection presented.
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Pretty in red is more like it.
These satin flats are too gorgeous to forget about anytime soon.
For $11, I'm buying one in every color.
Sometimes the coolest way to wear a bright color is to do it extremely subtly. You don't have to do a lot to get a big result.
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This drop-waist Mara Hoffman sundress is going to be everywhere this summer—just you wait.
If you're looking to incorporate the red-sock trend into your spring wardrobe, this is the pair to move forward with. The color, fabric, brand—everything—are perfection.
You bet I'm adding this perfect tank into my closet come spring.
From small bow details to fully monochrome looks, Sandy Liang's F/W 23 collection was a bright-red explosion.
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The layering possibilities really are endless.
The perfect party dress doesn't exist—oh wait.
Since the chestnut pair is constantly sold out, my solution is to go bold and pick this red pair instead. It's trendier and will make a far cooler statement.
If you ask me, this was one of NYFW's coolest street style looks, and much of that comes down to the saturated shade of the jersey. It just pops.
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Swooning my way to the checkout process.
If your summer wedding calendar is as jam-packed as mine, go add this dress to your shopping cart. You can wear it again and again—and again.
Sheertex tights don't rip—period. Their strength is unmatched in the hosiery business, so the fact that there is a red pair now feels kismet.
I recently went to the Proenza Schouler re-see to check out the F/W 23 collection IRL, and these low-rise leather pants were one of the standouts by far.
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Velvet anything will get a rise out of me lately, but the back on this dress is especially alluring.
The cherry on top.
The Adidas x Gucci collab couldn't have come at a better time, with Adidas's sneakers at peak popularity right now. Of all the Gazelles on the market, though, this style is the coolest by far.
I'll never not want a Bottega Veneta pouch bag, especially now that I've seen it in this bright-red colorway.
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Even a pop of color as small as this can make a big difference.
If I don't own this sweater in the next month, my wardrobe is going to seriously suffer.
Take a simple white T-shirt and pair of jeans and turn them into a fashion-girl ensemble that'll get worn again and again.
This red leather trench from Gabriela Hearst hasn't left my brain since I first laid eyes on it. Truly nothing could be more perfect, especially layered with the eggplant set underneath.
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I can't believe this duster coat is still in stock. From the price to the color, everything about it screams sold out.
Sale alert—don't miss out.
The going-out top that beats all other going-out tops. Now to find somewhere to actually go…
This Courrèges jacket haunts my dreams quite literally. I might have to go to the store down the street from me and try it on for the umpteenth time.
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It's the perfect spring layer, as proven by how long it's been around. First produced in 1963, the Courrèges vinyl jacket has been loved for decades, whether vintage or new.
I have these in another color, and let me tell you, they're so comfortable while looking very flattering and stylish.
Me? Well, I'm obsessed. And that's all I have to say about that.
Coming up: 30 Items the Fall 2023 Runways Practically Forced Me to Buy
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Black Pants With Black Boots Is Dated—This Is the Shoe Color It Girls Are Wearing InsteadKendall Jenner included.
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Stella McCartney Balanced Power Suits and Ethereal Gowns in a Collection That Thrived on ContrastsThe kind of collection that makes people want to "Come Together."
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Spring 2026's It Sneakers Just Debuted in Paris at Dries Van NotenI know a future sellout when I see one.
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It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026As seen on Alexa Chung in Paris.
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Bold Colors Are In for Fall—Try These 3 Hues to Live Your Life in TechnicolorThese will be everywhere this fall.
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I'm Breaking Up With Black Trousers and Spending Fall in This Rich Pant Color Trend InsteadFashion people in Milan are too.
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From Drop-Waist Dresses to Speakeasy Suiting, Ferragamo Brings Jazz Age Rebellion Into 2026Here's my full review.
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Sorry to My Closet Full of Black—These 7 Colors Are Winning Me Over This SeasonThey're too good to skip over.
