Every Item on My H&M Wish List Is Under $40: Here Are My Favorites

Admittedly, I used to overlook H&M, but now it's up there as one of my favorite affordable brands. I find that its clothes and accessories don't tend to date as quickly as other fast fashion brands and that the quality surpasses its affordable price tags. In fact, seldom does a day goes by where I'm not wearing a piece from H&M—and it seems this will continue well into summer, too.

Earlier this week, upon conducting my daily new-in section check of H&M's website, I couldn't help but notice that all of the pieces I was adding to my wish list were not just seasonally appropriate, but each item was also $40 and under. And now that I've safely snapped them up for myself, I've decided to share these style steals with you, too.

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From vacation-ready swimwear that looks significantly more expensive than it actually is to the perfect dresses for sashaying around the city in, keep scrolling to see my edit of the best fashion editor approved H&M buys.

This post originally appeared onBest Knockoff Luxury Clothing UK.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.