Don’t get me wrong, black bikinis will always have a spot in my summer packing list. They’re a classic for a reason. But this season, I’ve found myself making space for a new neutral that feels so right for 2025.
Just this week, I spotted Dakota Johnson and Kate Hudson on the Ibizan seafront together, both wearing brown bikinis—and suddenly, black didn’t seem quite so essential. Skipping the typical darker shade, they each chose a rich chocolate brown instead. Johnson styled hers under a crochet cover-up, layered with multiple necklaces and oversized sunglasses. Meanwhile, Hudson went for a tonal look, wearing a deep espresso set complete with light contrasting trim that felt easy and chic.
What I love about this trend is how it manages to feel fresh and current without being loud about it. Tapping into the colour trend that's been everywhere this season (and set to stick around for autumn/winter 2025 too), brown bikinis look great against all skin tones and will make your beach rotation feel very fresh.
Modern, yes, but also timeless, I have a feeling this one’s going to stick around. Keep scrolling to see the best brown bikinis I’ve found this season below.
Shop Brown Bikinis:
This also comes in eight other shades.
Honestly, I'd easily believe you if you told me this was designer.
This comes in UK sizes 4—22.
This also comes in black and pink.
This style has a pretty metallic fibre woven through it. Plus, it E-G, 30-42.
The pretty bow detailing adds such a sweet, feminine edge.
Style with a tonal sarong or wear this on its own.
The pretty striped ties add such a playful touch.
Style with the matching bottoms or wear with your favourite black pair.
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If Erewhon Had a Dress Code, Dakota Johnson's Latest Grocery-Run Look Would Be the BlueprintThe unspoken uniform of stylish shoppers.
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Give Your White Skirts a Break and Try the Rich Color Londoners Are Loving InsteadUndeniably chic.
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Sandals Aren't My Priority Anymore—Closed-Toe Shoes in This Expensive-Looking Color AreIt's time to start building the perfect fall wardrobe.
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Rosie HW Doesn't Believe In This Swimsuit Myth, and Neither Should YouLet's settle this debate.
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Put Down the Black and White Pants—This Is the Richer Color You Didn't Know You NeededElegant and on-trend.
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This Is the Pretty Skirt Color Trend Elegant Dressers in Rome Are Suddenly Wearing With Black FlatsFollow Dakota Johnson's lead.
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Low-Rise Jeans and Ballet Flats Look Dated Compared to This Trending Jeans-and-Sneaker ComboConfirmed by Dakota Johnson and Natalie Portman.
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Flip-Flop Fatigue? Fashion People in Ibiza Are Wearing Bikinis and Skirts With This Flat-Shoe Trend InsteadYour new go-to summer shoes.
