Is This Primary Color Trend the New Red? Kaia Gerber Thinks So
And she's right.

It’s no surprise that red is still a very popular color trend. It provides the perfect pop of color for any outfit, and everyone who is into fashion knows it, but there's a new primary color trend that’s giving it some competition this fall, and Kaia Gerber just wore it in the form of a handbag. The color is cobalt blue.
While out in West Hollywood this week, Gerber carried a blue vintage Chanel flap handbag to complement her monochromatic outfit, which consisted of a gray V-neck top, a gray skirt, and white ballet pumps. The choice of blue rather than red had the same eye-catching effect, and looked even more unexpected with her neutral outfit. Blue is a fitting color for fall and complements the gray tones of her look more than red would, in my opinion. Honestly, if Gerber is cosigning the cobalt blue trend, I trust it’s going to be another major color trend that might knock red out of its number one spot.
Other than bags, an easy way to incorporate cobalt blue into your wardrobe is via other accessories such as socks, hats, gloves, and shoes. If you’re in the market for a new bold color trend to experiment with, keep scrolling to re-create Gerber’s chic look and shop similar items.
On Kaia Gerber: With Jean Lana Top ($148) and Lila Skirt ($178); Repetto Camille Ballet Flats ($455); Chanel flap bag
Cobalt Blue on the Runway
Gabriela Hearst F/W 25
Robert Wun F/W 25
Vivienne Westwood F/W 25
Get the Look
Shop More Cobalt Blue Handbags
Kerane Marcellus is a New York-based writer. She joined theBest Knockoff Luxury Clothing team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages everyone to take part in. There is no right or wrong in getting dressed! When she's not writing, she's reading in the park or gallery hopping in the city.
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