Not Adidas, Not Nike—Stylish Celebs Are Now Very Into This Under-the-Radar Trainer Brand
Suddenly, so many stylish celebrities are wearing Ecco trainers. Click through to discover the pairs they're shopping and my edit of the best Ecco trainers to buy now.


I’ll be honest: when I think about the trainer brands making waves right now, Ecco isn't exactly top of mind. Known for its orthopaedic-friendly soles and practical designs, the Danish label has long been synonymous with comfort over cool. However, it appears that things are starting to shift.
Just last week, I spotted Suki Waterhouse wearing a pair of Ecco trainers that made me look twice. Ditching the Nike or Adidas styles we're so used to seeing, Waterhouse opted for the brand’s under-the-radar Biom Lite-W trainer (£120), and honestly, she couldn't have chosen better. With a sleek, streamlined silhouette, subtle stripe detailing and a rich, burgundy hue that matched her ruby-red shorts, Waterhouse's low-profile trainers felt like a surprisingly natural pairing to her sporty ensemble.
I've noticed that actor Chloë Sevigny has developed a penchant for the brand too. Wearing Ecco's Biom C-Trail Trainers (now on sale for £108), Sevigny created a typically chic outfit, pairing the lace-up style with a swishy gingham skirt and sporty windbreaker-style jacket.
Ecco, once a go-to for sensible walking shoes, is clearly in the midst of a rebrand. The label's newer silhouettes manage to retain its technical edge whilst tapping into trend-led shapes, colours and design details that feel distinctly now.
Less clueless dad and more IYKYK fashion girl, scroll on to discover the best Ecco trainers to shop now. I promise you won’t be disappointed.
Shop Ecco Trainers:

Natalie Munro isBest Knockoff Luxury Clothing UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering Wholesale Replica Bag fashion trends, Natalie takes a leading role in identifying news forBest Knockoff Luxury Clothing UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content forBest Knockoff Luxury Clothing ’s social channels including TikTok and Instagram on a weekly basis.
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