I’ll be honest: when I think about the trainer brands making waves right now, Ecco isn't exactly top of mind. Known for its orthopaedic-friendly soles and practical designs, the Danish label has long been synonymous with comfort over cool. However, it appears that things are starting to shift.
Just last week, I spotted Suki Waterhouse wearing a pair of Ecco trainers that made me look twice. Ditching the Nike or Adidas styles we're so used to seeing, Waterhouse opted for the brand’s under-the-radar Biom Lite-W trainer (£120), and honestly, she couldn't have chosen better. With a sleek, streamlined silhouette, subtle stripe detailing and a rich, burgundy hue that matched her ruby-red shorts, Waterhouse's low-profile trainers felt like a surprisingly natural pairing to her sporty ensemble.
I've noticed that actor Chloë Sevigny has developed a penchant for the brand too. Wearing Ecco's Biom C-Trail Trainers (now on sale for £108), Sevigny created a typically chic outfit, pairing the lace-up style with a swishy gingham skirt and sporty windbreaker-style jacket.
Ecco, once a go-to for sensible walking shoes, is clearly in the midst of a rebrand. The label's newer silhouettes manage to retain its technical edge whilst tapping into trend-led shapes, colours and design details that feel distinctly now.
Less clueless dad and more IYKYK fashion girl, scroll on to discover the best Ecco trainers to shop now. I promise you won’t be disappointed.
Shop Ecco Trainers:
Shop the pair Suki loves.
Chloë Sevigny's favourite sneakerinas are currently on sale.
These chunky trainers are amongst my favourites from the brand.
The lace detailing gives these playful trainers an unexpected edge.
Whilst I love these in the black, they also come in fresh white.
Style with white socks to give your look a preppy edge.
Add a pop of colour to your transitional wardrobe.
Every great wardrobe starts with a classic white trainer.
These classic trainers also come in seven other shades.
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