The trainer market is fiercely competitive, making it a real challenge for new or emerging brands to stand out.
To cut through the noise, trainer brands often need to hone in on a trend and redefine it with a fresh, innovative appeal, creating shoes that resonate with what people want to wear right now. Another way to win hearts? Tapping into nostalgia. By crafting a sneaker that feels timeless—one that could easily have been a footwear staple for decades—a brand can offer something enduring and effortlessly cool.
Enter Autry, a label quietly but confidently carving out its place in the trainer world. Known for its vintage-inspired aesthetic and understated charm, the brand delivers shoes that feel both nostalgic and modern. And I have to assume it's because of this that Autry’s trainers have caught the eye of actor and style icon Katie Holmes, who has been reaching for these just-under-the-radar trainers on repeat of late.
A master at identifying a surefire trend before it takes off, Holmes has been weaving Autry’s classic Medalist Low Leather Sneakers (£170) into her off-duty looks. Pairing them with blue jeans and a fuzzy sheepskin coat on chillier days, she was also seen wearing them with relaxed denim, a plaid shirt and a warm beanie when the weather allowed.
Cutting through the noise of the colourful trainer trend that saw people pack away their simple styles in favour of yellow, red and blue alternatives, Holmes’s choice of Autry’s clean white pair proves there's still an appetite for classic trainers this season. Chunky but not overwhelmingly so, these trainers feel refreshingly timeless in a market awash with fleeting, trend-driven designs.
Priced at £170, Autry trainers sit alongside other cult-favourite labels. Whilst they may not be the cheapest option, their versatility ensures an impressive cost-per-wear potential—making them a smart investment likely to outlast some of your other pairs.
Ready to explore the trainers Katie Holmes can’t stop wearing? Scroll down to discover Autry’s timeless designs.
SHOP AUTRY TRAINERS:
Shop the style that Holmes loves.
The Metallic iteration has subtle silver accents.
Style these with classic blue jeans, à la Holmes.
Add a pop of colour to your winter wardrobe.
These retro-inspired trainers style well with flared and wide-leg jeans for a '70s-inspired silhouette.
Style with red trousers to create a chic tonal look.
The pale-blue colour trend is set to take off this spring.
Shop these whilst they're on sale.
Rich chocolate-brown is one of my favourite shades to wear right now.
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