During a recent trip between NYC and L.A., I noticed something that made me pause. No, it wasn't a buzzy billboard or a flash of paparazzi lights. It was sneakers—specifically On sneakers.
Yes, the Swiss brand has been around since 2010, but lately, it feels like it's enjoying a serious moment. In New York, I see them constantly on my morning walks along the West Side Highway. In L.A., it's the same story. At Runyon Canyon, they're practically part of the uniform. Another spotting that I wasn't present for but caught online was Kaia Gerber heading to a workout in a pair of On's Cloudnova X Sneakers, which she styled with flared leggings, a zip-up sweatshirt, and retro sunglasses. It was the kind of look that confirms what I've been suspecting: On is officially the sneaker brand of the cool-girl set.
On Kaia Gerber: Bleusalt Kaia Pants ($140); On Cloudnova X Sneakers ($140)
Honestly, it makes perfect sense. On hits that elusive balance of fashion and function, providing sneakers for those who want to look sporty but also stylish. The silhouettes are clean, the technology is top-notch, and the sneakers move effortlessly between errands, exercise, and everything in between. With that said, keep scrolling to shop Gerber's exact pair of sneakers and more styles that will keep up wherever you go.
Shop Kaia Gerber's Sneakers
Who wouldn't want to match with a supermodel?
Shop the Best On Running Sneakers
One of the brand's most popular styles.
If you're an athlete or an active person, this pair is for you.
Today, On unveiled its latest collaboration with Loewe, featuring the new Cloudventure Loewe Sneakers.
These feature the brand's signature CloudTec cushioning system, which offers exceptional comfort with a unique, soft feel.
Between these and Salomon's XT-6 shoes, trail running sneakers are having a moment.
The On x Loewe Cloudtilt returns in three fresh colorways alongside the classic crisp white and black.
No matter your running style, the Cloudswift 4 is designed to support and enhance every stride.
-
A First-of-Its-Kind Collaboration: Introducing New Balance x TAG Heuer"It's a true partnership—something that we've been building over time together."
-
Elsa Hosk is My Ultimate Fall Style Muse—7 Trends I'm Stealing From HerPlus, where I'm buying them.
-
Sofia Richie Grainge Is Pregnant, and She Shared the News in the SRG Jacket I Know Will Sell Out FirstI give it until November 1.
-
Walk a Mile in My Shoes—My Honest Review of the Nike V2K SneakersAre they worth it? Find out.
-
This Is the Luxe Fall Shoe Trend Every Fashion Person Is Already Wearing on RepeatCount these inspo pics as proof.
-
Bella Hadid Just Put a Sexy Spin on the Runway Trend You'll See Everywhere in 2026Leave it to Hadid and Victoria's Secret Creative Director Adam Selman to reimagine a major ready-to-wear runway trend.
-
Sorry, Thongs—Gigi Hadid Just Brought Back This "Dated" Rival at the Victoria's Secret Fashion ShowUnderwear lines and all.
-
All the 2025 Victoria's Secret Fashion Show Runway Looks That Have Our Jaws on the FloorThe night of glamour, wings, and fashion has arrived.
