Jewelry Is Getting Funkier—6 Cool Insider Brands Everyone Is Styling

Step aside, diamonds. Jewelry in 2025 is getting funkier. The vibe is your quirky aunt who lives in the desert or your high school art teacher. At least, that's the mood when it comes to the burgeoning wave of stone and statement jewelry that's bubbling up everywhere we look. Summer is already a time when we tend to get a little freer and more whimsical with our outfits, and these lapis lazuli, carnelian, and agate stones are the kinds that immediately dial up a plain tank, maxi dress, or bikini.

My burgeoning assortment of pieces can be divided into two categories: classic and sleek jewelry made mainly of metal that I wear throughout the year, and my summer jewelry. Pieces that fall into the latter are much more exuberant and kitschy than the usual hoops or snake chains I'd wear during any other season. The colors get brighter, the silhouettes get bolder, and the pieces are anything but dainty. June, July, and August are when these fun-loving pieces shine, but I'd argue that a handful of brands establish a statement jewelry aesthetic that will live on well past Labor Day.

Ahead, I'm breaking down the six insider labels to know, from Juju Vera to Le Sundial in the accessory space right now. If you have good taste, I know you're already shopping these names. Known for pieces like natural stones, soulful pendant necklaces, tassel details, statement shells, and vintage-inspired shapes, each of these labels is setting the tone for what cool jewelry looks like in 2025.

Fact: Everyone with good taste is shopping for a piece from Milan-based accessory label Le Sundial. The brand is known for its ultra-elegant tassel belts and beaded necklaces made from red carnelian and tiger eye stones. It's earned a coveted spot in the wardrobes of the chicest people I know who tend to style the pieces as singular statements against their minimalistic outfits.

I've seen it, you've seen it. We've all seen the Juju Vera Petra Shell Necklace. The sterling silver shell finished with five teardrop pendants has become a fixture dangling against the midriffs of the most stylish women I know, but the brand behind the viral piece is a trove of antique-informed pieces including collar necklaces, cuff bracelets, and sculptural earrings that are defining a certain modern boho-meets-minimalist aesthetic that's on the rise.

Ayllón pieces are made with artisanal handblown glass using the ancient lampwork technique and are filled with soulful nostalgia. The cord necklaces finished with a single stone can also double as waist belts to layer over skirts and trousers, while the bubble-like rings are the kind that make even the most basic outfits feel complete.

From EmRata to Paloma Elsesser, if an It girl goes on vacation and doesn’t bring a piece from Vertigo, did she really even go? (Kidding—sort of.) The naturally colored stones, whether strung along a bracelet, looped around a cord pendant, or tied into a bag charm, tap into a nostalgia for childhood craft projects while still feeling elevated and chic.

Julietta's designs are bold, whimsical, and statement-making—complete compliment magnets. Ranging from beachy shell earrings to resin cuffs, these are the kinds of pieces you might buy with a trip in mind but end up reaching for all year round. Since they speak for themselves, try wearing one of the necklaces, clip-on earrings, or bracelets with a simple outfit.

Manà is another under-the-radar label behind the long statement pendants I spot on top tastemakers—specifically, its iterations on seashell themes. The brand's designs are some of the most elevated takes on the trending motif I've seen yet. Its pendants hang from thick tubular ropes, with seashells fastened to large-scale safety pins as a modern brooch.