The Naked Dress Is Dead—Unless It's the Plot-Twist Version Dakota Johnson Just Wore on the Red Carpet

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Dakota Johnson wears a bright blue gown on the red carpet in Zurich, featuring a drop waist silhouette and a sheer lace bodice
(Image credit: Getty Images)

If you're familiar with my byline or my TikTok account, you know that I've been critical of the naked dress trend over the years. To me, it's become so oversaturated on the red carpet, making it feel a bit boring. That said, leave it to Dakota Johnson to completely change my mind on the subject. Attending the 2025 Zurich Film Festival today, Johnson wore a naked dress that completely flipped the script on the risqué trend that's had a choke hold on celebrities since Cher's Bob Mackie frocks in the '60s.

Instead of a traditional column naked dress that's sheer from head to toe, Johnson's electric-blue custom Gucci gown explodes into voluminous tulle fabric below her hips. In a press release, the Italian house described the design as a "deep blue gown featuring a stretch lace top with a high neck and long sleeves, a low Basque-style waistline, and a dramatic full-length skirt of layered tulle." Scroll down to see Dakota Johnson's new dress from every angle.

Dakota Johnson wears a bright blue gown on the red carpet in Zurich, featuring a drop waist silhouette and a sheer lace bodice

(Image credit: Getty Images)

On Dakota Johnson: Custom Gucci dress

Dakota Johnson wears a bright blue gown on the red carpet in Zurich, featuring a drop waist silhouette and a sheer lace bodice

(Image credit: Getty Images)

Dakota Johnson wears a bright blue gown on the red carpet in Zurich, featuring a drop waist silhouette and a sheer lace bodice

(Image credit: Getty Images)
Erin Fitzpatrick
Erin Fitzpatrick
Associate Director, Fashion News

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.