From New-Season Linens to Capsule Classics, These 21 H&M Sale Buys Are Worth Seeing
The H&M members sale has just launched with 15% off. Plus it's free to sign up!


When it comes to shopping the sales, it can be easy to assume that these are end of season pieces that you'll have to wait months to add into your wardrobe. Sometimes this is the case, but often we find that brands will have sudden mid-season, or in this case start of season, sales that are full of excellent new in buys primed to be worn instantly. And that's exactly what's happening at H&M right now as H&M's member sale has launched.
Investing in premium pieces is never a bad idea, but the high-street also has great options for high-quality classic buys. One of my go-to stores for affordable stylish pieces is H&M, and if you love the brand as much as I do, you probably spend a lot of time looking at the new-in section for elevated basics and refined staples. I'm always browsing the site for premium-looking items that I can add to my wardrobe, so today, imagine my delight when I logged into my account to see there was an exclusive sale going on right now, offering members up to 15% off a selection of items, including plenty from the new-in range.
If you're not already an H&M member I'd strongly suggest becoming one. You can sign up here for free and receive a number of different perks, most notably exclusive sales of a wide selection of clothing, shoes and accessories. Luckily, this particular sale applies to their new-in range as well, meaning there are so many different items to choose from.
Liv Madeline wearing an H&M linen shirt.
Whether I'm looking for light linens for the new season (H&M does some of the best affordable options around) or searching for sleek tailoring that I can wear to the office, H&M is my go-to high-street store all year round. Whenever a sale pops up, it can be easy to fall into the trap of buying trend-led pieces simply because the price is lower. However, I'd suggest focusing on more classic, expensive-looking staples that you can wear on repeat the rest of summer. What's more, some of the brand's new collection is also included in the 15% off sale.
To apply the discount, head to 'account rewards' in the account section to find the 15% Members Day offer. Simply add your pieces to basket, and the discount will be automatically applied.
Keep scrolling to shop 23 expensive-looking staples that are on sale for a few more hours.
Shop the Best Items to Buy in H&M's Member's Sale:

As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. With a particular passion for fragrance—and a personal collection to match—she has a passion for all things fashion, beauty and lifestyle related. Prior toBest Knockoff Luxury Clothing , Brittany worked as the Shopping Assistant at Reach Plc and across a number publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and campaigns for the print magazine as well as filmed and edited weekly video content for the brand’s social media account.
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