What the Insiders Want: 2025's Chicest Buys According to Instagram's Best Dressed
Instagram is wonderful for many reasons—endless dog reels, candid celebrity snapshots and silly memes, to name a few—but if you're interested in fashion, you'll know it's a goldmine for style inspiration.
Unlike photos of Fashion Week runways and red-carpet looks, Instagram outfit posts often feel relatable and accessible. Most of the time, influencers are showcasing everyday outfits rather than full-glam ensembles that most people will never have the opportunity to wear. And not only that, but they're also shopping from places we're all familiar with. You can admire a particular dress or handbag, look at the IG tags, and realise it's from the high street rather than some exclusive, out-of-budget designer brand.
That's why we so often turn to fashion influencers for ideas and inspiration. And as we find ourselves in the first chapter of a new year, now is the perfect time to pick their brains—and their wardrobes. So, I reached out to five style insiders whose outfits always leave me envious, eager to find out exactly which pieces they plan on purchasing in 2025. They've carefully selected from a mix of high street and high end brands, resulting in a lineup that's a clear insight into what the hottest products of the year will be. Wish lists at the ready...
1. Taffy Msipa
Shop Taffy's picks:
2. Rachael Keegan
Shop Rachael's picks:
3. Léna Farl
Shop Léna's picks:
4. Magdalena Maria Gontarz
Shop Magdalena's picks:
5. Thandi Maqubela
Shop Thandi's picks:
“Bows and polka dots are a winning combination. This blouse has a point of difference as the bow can be tied in different ways. I like that you can play with the proportions to get a unique aesthetic—tucked in for a ladylike look or worn loose for a more casual vibe.”
6. Marissa Cox
Marissa's picks:
“I'm currently loving this Parisian brand—the tailoring is on-point and they also do great blazers and trousers, plus the handbags and vintage-inspired jewellery are really fun too. This patterned top would brilliantly transform a pair of jeans for the evening.”
7. Indira Cachon
Shop Indira's picks:
Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at publications in Berlin and London, including Dazed Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor toBest Knockoff Luxury Clothing , Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
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