Victoria's Secret Pink x LoveShackFancy Is the Only Collab Gen Z and Millennials Are Equally Obsessed With
When done right, a good collab can create fashion magic. It can tap into the cultural zeitgeist (Banana Republic x White Lotus), generate international excitement (J.Crew x Rouje), and capitalize on celebrity appeal (Gap x Béis). The newest collab on my radar, Victoria's Secret Pink x LoveShackFancy, is well on its way to becoming fashion's most talked-about partnership.
The collection includes pajamas, ruched dresses, sweatpants, underwear, leggings, makeup bags, keychains, tote bags, T-shirts, and more. “The Pink x LoveShackFancy collection brings together the best of both brands—celebrating confidence-boosting style, friendship, fun, and of course, our shared love of pink,” said Ali Dillon, President at Victoria’s Secret Pink. “We’re excited to offer fan-favorite styles with LoveShackFancy’s signature romantic twist and bring back nostalgic pieces from our archives. Designed to spark joy and real-life moments, this collection is perfect for taking you from high summer fun to back to campus style.” Scroll down to shop my favorite pieces from the collab.
Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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