The Rich-Looking Color Trend That's Better Than Black (Yes, Really)
Like clockwork, a few colors emerge from the back of our closets once temperatures begin to drop. Black! Brown! Beige! They are all the fashion crowd's informal welcoming committee for fall. But beyond the more obvious shades, occasionally there will be a few other colors that manage to capture our attention. Recently, some of those hues that have taken the runways by storm include oxblood, dove gray, and even olive green—which all, ironically, can be considered fall neutrals. For the record, these color trends are far from groundbreaking. However, for some fashion people, the mere concept of opting for clothing that's not black, brown, or beige can be, well, earth-shattering. Considering that we've seen so many conversations crop up around alternatives to black, it's only a matter of time before one color comes back into the chat: navy.
Before you scream at your screen, hear me out. Embracing color can be challenging for the fashion crowd (no shade intended). But opting for an unexpected neutral like navy allows us to make our everyday staples feel a bit more elegant with little effort. But if that's not enough to sell you on this shade, keep scrolling. In an effort to prove that this color is actually, dare I say, the "new" black, I've pulled ample proof that this particular shade permeated F/W 24 collections. Ahead, you'll find a few styling examples of this color trend on the runway and a curation of the best navy clothing for fall from Nordstrom, H&M, Aritzia, J.Crew, and a few other retailers. Fair warning: This story may cause you to want to stop wearing all-black. Proceed with caution.
I'm a sucker for a pinstripe suit.
Pair with the matching Portia Pant ($275).
This post was published at an earlier date and has since been updated.

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
-
30 Under-$500 Winter Items I'm Absolutely Buying From Revolve Next MonthYou should too.
-
Every Stylish Woman Should Have This Coat Style in Her Winter WardrobeDo you own it?
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
Elle Fanning Wore the Nonbasic Sweater Color Every Posh Dresser OwnsSo pretty.
-
The Non-Black Jacket Color Trend British and American Women Are Wearing to Look More Elegant This WinterIt looks expensive every time.
-
The Key to Easy, Elegant Outfits Might Have Been Hiding in the Men's Department All AlongAccording to celebrity stylist and vintage expert Brie Welch.
-
21 Fashion Items That'll Look Especially Cool If You Wear Your Hair in Braids Like I DoFor those who are always changing their hair.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's Her Black Friday Shopping ListShop deals from November 25 to November 30.

